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Most people I know who are employed in the technology sector use LinkedIn.  So it's interesting to see how the site is trying to transform itself to make it easier for users to share their news and information.  It's another opportunity for technology marketers to spread the word and hopefully get their content (if it's deemed useful) shared across their LinkedIn network.

So the big talking point in media and PR circles is the news that The Times and Sunday Times will start charging for online content from June. And there are further hints from ‘Murdoch Towers’ that they’ll start wanting paid subscriptions for other newspaper sites over time. With newspapers generally in decline it’s a bold move (as everyone keeps saying). But will it work?  Especially when other papers such as The Guardian seem to be using the opposite strategy – keep  your content free and spread it far and wide so you can rake in the advertising.

How would great moments in recent history, such as England's 1966 World Cup win, have been covered if they'd been written up in the style of today's technology PR press releases. What a bizarre idea.  But this is just the notion that Martin Veitch, managing editor of technology news site, CIO UK, has 'kicked around' in his very funny blog post

I chuckled to myself when I saw this tech PR survey coverage on the Techworld IT news site today. If you've been exposed to the technology media over the last decade, you'll have seen numerous variations on its theme of 'XX per cent of businesses not backing up their data'.  It's one of a number of PR research stories that gets churned out in different guises again and again

If you are a VAR or systems integrator do you take your PR and marketing messaging seriously? I've come across VARs who say they are closely aligned to a specific vendor so don't need to bother too much with PR and creating a strong separate brand identity.  So I was interested to see this post from a US technology marketing agency which tells how US VARs are starting to work harder to differentiate themselves from their big vendor partners.