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How to ‘make’ journalists want to write about your company (in a good way)
You can’t ‘make’ journalists write about your company. But what are some of the key things you should be doing if you want to use PR to encourage journalists to cover your company? For starters, you should be paying attention to all the valuable PR tips and advice that journalists themselves regularly share on LinkedIn…
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Data-led PR campaign gets headlines for AI in ecommerce report
Our latest data-led PR campaign for AI-powered commerce experience platform, Nosto, landed media coverage and backlinks in key marketing and retail trade titles, including eMarketer, Performance Marketing World, ChainStore Age, Internet Retailing and others.
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How your B2B Saas can increase visibility in AI search (expert advice)
Right now, there are a variety of shortcuts and tricks that can increase your B2B company’s visibility in ChatGPT, Google AI Overviews, Perplexity and other LLMs. But these are likely to be short lived. The LLMs will weed them out – just like Google did with early SEO hacks and black hat techniques.
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PR tips from top Journos
Here’s the next instalment of my series of occasional posts about the PR tips and advice that journalists share on LinkedIn and other socials. After all, who else is better qualified to tell us PRs what we’re doing wrong (and right) than the journos we’re pitching to? 1) Try pitching Sunday for Monday To…
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Can PR improve a brand’s visibility in ChatGPT?
The question every PR professional, comms expert and content marketer is asking right now is: How can we increase the chances of brands appearing in AI LLM chat tools like ChatGPT, Google Gemini, Perplexity, and such? Two interesting recent studies throw some light on this. 1. What Content Works Well in LLMs? (Kevin Indig) This…
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PR tips straight from the horse’s mouth 😉
The best way to learn about what works in PR is to get feedback straight from those with the most intimate knowledge of public relations practice. When it comes to media relations, that’s the journalists who are on the receiving end of PR pitches. So here’s a round-up of the valuable advice that journos have…











