New data about 13 top UK national newspaper web sites, shows they already have nearly half as many combined followers for their Google+ pages (544,545 ) as they do for their Facebook pages (1,284,674). And this is despite four of the 13 newspapers not even having a Google+ page yet.
So on that basis at least Google+ growth is showing some good momentum.
The figures come from a study by Searchmetrics, which also found that FT.com had the biggest number of followers (ie people who had the FT’s Google+ page in their circles), but Daily Mail and Telegraph web sites had the most +1 recommendations for articles on their sites (a +1 is similar to a Facebook Like – an endorsement/recommendation for a web page).
The most frequently +1’d article for Dailymail.co.uk was a story about how the majority of runway models meet the Body Mass Index (BMI) criteria for anorexia, which had been shared 837 times. The Telegraph.co.uk’s most frequently +1’d article was a news story about an EU ban which prevents water brands from claiming that water prevents dehydration (1110), and the Guardian.co.uk achieved 1,142 +1s for a story about the crackdown on Occupy.
So the stories that Google+ users are engaging with indicate – as this Econsultancy article points out – that stereotypes about reader profiles and interests for the various newspapers still apply online.
For the record, here is the data which was put out by Searchmetrics:
UK National Newspapers sites and Google+ visibility (19 March 2012)
|Site||No of Google+ followers||Average +1s per week|
|HeraldScotland.com||1 (recently constructed page)||28|
|TheTimes.co.uk||No Google+ page found||35|
|TheSun.co.uk||No Google+ page found||827|
|Express.co.uk||No Google+ page found||10|
||No Google+ page found||5|