technology PR

Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how online media can suffer without Google News, the horrors that result when algorithms get it wrong and how a viral social media story has meant a dentist-come game hunter has been forced into hiring a PR agency after killing a famous lion in Zimbabwe.

If you read a newspaper (online or print) or use social media, it’s very likely you’ve come across stories about Katie Hopkins, the reality TV star-turned columnist for The Sun. She’s the one who’s made a name for herself by spouting ultra, un-politicallly correct (and downright inflammatory) views about all manner of issues that are on the current news agenda.

The online tech and marketing media is awash with stories about the roll-out of Google’s mobile update which begins today. TWhy Google's mobile update is important for B2B tech PRshe change will mean those websites that Google deems mobile- friendly (easier to use on a mobile phone), will rank higher in mobile search results. But should PRs and marketers who operate on behalf of tech and other business-to-business companies really care?

Google author markup for PRsGoogle’s authorship markup programme  means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.

To all PRs - how journalists use social mediaTake a look at this interesting infographic from PR agency Text 100, based on its study of how journalists are using social media.  It reveals they dig through around 2.6 social media channels to research each article and  also  review official  company blogs andl Twitter, LinkedIn and YouTube profiles, among other channels, when looking for company background.