PR failure
08 Jun One annoying habit that B2B marketers must try to break
Posted at 11:21h
in B2B marketing, Content marketing, Media Relations, Online PR, PR, PR failure, Social Media
B2B marketing and PR types are in no way exempt from the odd bad habit. But I think there’s one trap that's particularly easy to fall into, even when we know better. What am I talking about? Too often our content is still too focused on selling products.
09 May Message to Politicians: Steer clear of Footie or else…
I chuckled when I saw that at least three British politicians took a pounding in the media recently for trying to cash in on the current buzz surrounding Leicester City FC’s shock Premier League title win. The message is clear: if you’re a high profile brand (whether an MP, business chief or company) stay away from football and topics that people feel passionately about, unless you can be 100% authentic.04 Sep Was Arsene Wenger right to hide a bad news story during the football transfer window?
As a PR agency professi
onal and a football fan, I’m always interested in the PR tactics of the big Premier League footie teams. So I was reflecting today on how Arsenal’s Arsene Wenger and the club’s PR team deliberately delayed the announcement of a long term striker injury this week in order to protect their negotiating position as they sought to bring in a replacement during the summer transfer window.
30 Jul PR learnings from premier league football
I often think the way the media covers interviews and pronouncements from premier league football managers and executives can provide useful learnings and reminders about the challenges that PRs have to deal with.12 Mar Are PRs just too shy about asking journalists for links?
Posted at 12:41h
in Content marketing, Media Relations, Online PR, PR failure, ROI, SEO, SEO PR, technology PR, Technology PR Agency, Uncategorized
PR and SEO are getting closer together, with many SEO pros using PR techniques to support organic search campaigns. This is especially true in linkbuilding - where getting a link back to your web page from prominent online publications and blogs can greatly help SEO.
15 Sep Ten tips to help flush your tech PR career down the pan
Steve Earl, joint-MD at Speed Communications, provided some great advice in his post on how to 'survive and thrive' in PR today. But what about some helpful hints for those PRs who couldn’t care less about doing well in the business? Here are a few choice nuggets for those seeking a PR career nose dive:
18 Mar Avoiding tech press release own goals!
How would great moments in recent history, such as England's 1966 World Cup win, have been covered if they'd been written up in the style of today's technology PR press releases. What a bizarre idea. But this is just the notion that Martin Veitch, managing editor of technology news site, CIO UK, has 'kicked around' in his very funny blog post.24 Nov Do the Sugababes love Windows 7?
There's a buzz doing the rounds of tech journalist and marketing blogs right now about Microsoft's link up with the Sugababes to promote Windows 7 ( see posts from freelance IT journalist Guy Clapperton and Rebecca Thomson of Computer Weekly). And what about this cheesy video of the...
23 Sep In defence of failure!
Reading this Econsultancy post about failure in business got me thinking about how we respond to failure in PR. Like most of us, I hate to fail at anything. If a campaign or project doesn't deliver, it hurts in my gut. And trying to explain why to a client who was...