onal and a football fan, I’m always interested in the PR tactics of the big Premier League footie teams. So I was reflecting today on how Arsenal’s Arsene Wenger and the club’s PR team deliberately delayed the announcement of a long term striker injury this week in order to protect their negotiating position as they sought to bring in a replacement during the summer transfer window.
Steve Earl, joint-MD at Speed Communications, provided some great advice in his post on how to 'survive and thrive' in PR today. But what about some helpful hints for those PRs who couldn’t care less about doing well in the business? Here are a few choice nuggets for those seeking a PR career nose dive: There's a buzz doing the rounds of tech journalist and marketing blogs right now about Microsoft's link up with the Sugababes to promote Windows 7 ( see posts from freelance IT journalist Guy Clapperton and Rebecca Thomson of Computer Weekly). And what about this cheesy video of the...
Reading this Econsultancy post about failure in business got me thinking about how we respond to failure in PR. Like most of us, I hate to fail at anything. If a campaign or project doesn't deliver, it hurts in my gut. And trying to explain why to a client who was...