05 Jan Client news: Survey-led PR campaigns
Posted at 17:12h in Media Relations, News, Online PR, technology PR, Technology PR Agency 0 Comments
Some news of a couple of research led PR campaigns we've run for clients in recent weeks.
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11 Jun PR client coverage in Forbes.com
Discusses Google Panda 4.0 update...
08 Jan Facebook ads going strong in mobile
Social media experts have been saying for a while now that one of the keys to long term success for Facebook is whether it can successfully translate its business model to the mobile arena. Which is why it's interesting to see some of the stats in the latest study by CloudNine PR client Kenshoo Social which reveals that over 20% of ad revenue for Facebook comes from ads delivered to mobile devices (phones + tablets). This is despite the fact that ads targeted to mobile devices are sold at a 70% price premium by the social networking giant.
20 Sep PR client gets iPhone research coverage in Telegraph and Guardian
We recently ran a PR campaign that resulted in our client, Usurv, the rapid online survey company, being covered by the Telegraph, Guardian and TechCrunch.18 Jun Survey: Consumers choose Google ahead of their friends
Posted at 08:38h in Content marketing, Media Relations, News, Online PR, SEO PR, Social Media, technology PR 0 Comments
Last week I ran an online poll in which I asked 500 people about the first place or person they'd consult when looking for information about a new product or service they're thinking of buying. 16 May Why SEOs are winning the PR war
Posted at 08:09h in Choosing a PR agency, Media Relations, Online PR, SEO, SEO PR, technology PR, Technology PR Agency 0 Comments
While I agree with last week's NMA story which argued that PR agencies are challenging SEO agencies for work, I think the far bigger trend is in the other direction - mainly because search agencies need to incorporate PR techniques to survive in the long term.
02 May What PRs must know about Google’s author markup
Posted at 08:45h in Content marketing, SEO, SEO PR, Social Media, Tech media, Technology marketing, technology PR, Technology PR Agency 0 Comments
Google’s authorship markup programme means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.26 Apr Ever wondered how Google really works?
As a PR it's in your interest to help your clients be visible online - and Google obviously plays a big role in that. To that end, here's a great video in which Matt Cutts tells us how Google really works. Sit back and enjoy...18 Apr PRs – get in touch with your inner Geek
Posted at 11:39h in Online PR, SEO, SEO PR, Social Media, technology PR, Technology PR Agency 0 Comments
These days it helps to be a bit 'geeky' if you work in PR, marketing or advertising, which means you need to find your way around technology. You might even find yourself dabbling in a little coding (geek-speak for programming) as highlighted in the audio boo report (see further down) from BBC Radio 4's Today programme.
28 Mar How journalists are using social media
Posted at 08:19h in Content marketing, Media Relations, Online PR, Social Media, technology PR, Technology PR Agency 0 Comments
Take a look at this interesting infographic from PR agency Text 100, based on its study of how journalists are using social media. It reveals they dig through around 2.6 social media channels to research each article and also review official company blogs andl Twitter, LinkedIn and YouTube profiles, among other channels, when looking for company background.