blog
07 May PR lessons from Katie Hopkins?
Posted at 07:30h
in Content marketing, Headlines, Media interviews, Media Relations, Social Media, technology PR, Technology PR Agency
If you read a newspaper (online or print) or use social media, it’s very likely you’ve come across stories about Katie Hopkins, the reality TV star-turned columnist for The Sun. She’s the one who’s made a name for herself by spouting ultra, un-politicallly correct (and downright inflammatory) views about all manner of issues that are on the current news agenda.
01 May Our PR client wins top marketing award
CloudNine PR’s client, Kenshoo, this week received a top UK marketing award for its Kenshoo Intent-Driven Audiences (IDA) innovation. The company picked up the ‘gong’ in the Third Party Marketing Innovation category of The Performance Marketing Awards in London.21 Apr Why B2B tech PRs must give a damn about Google’s mobile update
The online tech and marketing media is awash with stories about the roll-out of Google’s mobile update which begins today. T
he change will mean those websites that Google deems mobile- friendly (easier to use on a mobile phone), will rank higher in mobile search results. But should PRs and marketers who operate on behalf of tech and other business-to-business companies really care?
05 Jan Client news: Survey-led PR campaigns
Some news of a couple of research led PR campaigns we've run for clients in recent weeks.11 Jun PR client coverage in Forbes.com
Discusses Google Panda 4.0 update...
08 Jan Facebook ads going strong in mobile
Social media experts have been saying for a while now that one of the keys to long term success for Facebook is whether it can successfully translate its business model to the mobile arena. Which is why it's interesting to see some of the stats in the latest study by CloudNine PR client Kenshoo Social which reveals that over 20% of ad revenue for Facebook comes from ads delivered to mobile devices (phones + tablets). This is despite the fact that ads targeted to mobile devices are sold at a 70% price premium by the social networking giant.
20 Sep PR client gets iPhone research coverage in Telegraph and Guardian
We recently ran a PR campaign that resulted in our client, Usurv, the rapid online survey company, being covered by the Telegraph, Guardian and TechCrunch.18 Jun Survey: Consumers choose Google ahead of their friends
Posted at 08:38h
in Content marketing, Media Relations, News, Online PR, SEO PR, Social Media, technology PR
Last week I ran an online poll in which I asked 500 people about the first place or person they'd consult when looking for information about a new product or service they're thinking of buying.
16 May Why SEOs are winning the PR war
Posted at 08:09h
in Choosing a PR agency, Media Relations, Online PR, SEO, SEO PR, technology PR, Technology PR Agency
While I agree with last week's NMA story which argued that PR agencies are challenging SEO agencies for work, I think the far bigger trend is in the other direction - mainly because search agencies need to incorporate PR techniques to survive in the long term.