Online PR
28 Mar Google’s latest update should be applauded by PRs
After reading what various SEO experts are saying on the subject, I think PR agencies should be giving a big hand to Google for its latest algorithm update - because it creates more demand for PR services.27 Jan Why PR should ‘buddy up’ with SEO
Last month both Google and Bing revealed in an interview that social media activity on sites such as Twitter and Facebook can help specific web content to get listed higher in search engine rankings. An example being that if a page is shared on Twitter by 'authoritative people' then that can help its performance in organic search results 'to a degree'.
25 Nov PR agencies shouldn’t forget podcasters
Do you listen to podcasts? Apparently 58 million people around the world do. And according to the speakers at the LDNpod event I attended last week, podcasting is a growing trend and a tactic that PR agencies can use to reach new audiences.
16 Nov Is it wrong for PRs to contact journos by phone these days?
Today it's fast becoming the rule that PR agencies should never bother journalists by phone. But is it really possible to handle all your communications with editors purely through email and Twitter? I'm not so sure.29 Sep Seven steps for managing a digital PR crisis
The growth of digital and social media means negative news or a full blown PR crisis has greater reach and can potentially (via search engines) stick around for much longer than it used to. So I was interested to come across a really useful webinar last week in which Microsoft UK marketing manager, Cedric Chambaz, outlined a seven step guide for addressing a social media PR crisis.
19 Jan Tracking backlinks from your PR campaigns
Many PR agency clients want to use PR to help get specific pages from their web sites found on the search engines. Part of this is about generating backlinks links to their sites from relevant online publications, blogs and social networking sites. I've been searching for a good...