Online PR
24 Aug PR, tech and marketing ‘picks’ of the week
Posted at 17:51h
in Content marketing, Marketing news round-up, Media Relations, Online PR, PR, Social Media, Tech, Tech media, Technology, Technology marketing, technology PR, Technology PR Agency
Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes PR advice for young companies straight from Facebook’s head of tech comms, why tech journos must keep their distance from big brands , the growing importance of long form content, and new guidelines for video bloggers from the Committee of Advertising Practice.
12 Aug Your PR client has something to say about a big news story – will editors be interested?
Posted at 14:07h
in Headlines, Media interviews, Media Relations, Online PR, PR, Tech, Tech media, Technology, technology PR
Whenever there’s a big tech news story such as Google’s rebranding to Alphabet earlier this week, industry journalists are inundated with PRs offering comment from their clients in the hope they’ll get quoted in articles. When is it a good idea for PRs to try this approach? And when should you give it a miss?
30 Jul PR learnings from premier league football
I often think the way the media covers interviews and pronouncements from premier league football managers and executives can provide useful learnings and reminders about the challenges that PRs have to deal with.24 Jul PR, tech and marketing ‘picks’ of the week
Posted at 09:03h
in Headlines, Marketing news round-up, Online PR, Social Media, Tech media, Technology
Here's around-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how exseutives can learn to 'evanglise' their company's products and services; how the IT dept acts as a barrier to new technology; and a study of why the 'sex-sells' maxim may not actually be true.
22 May Why people bother to share content on social media!
PRs and marketers create online content for a number of reasons. Increasingly today a primary goal is to drive engagement and conversations, attract traffic and raise awareness through social media. But how much do we in PR agencies or content marketing teams actually think about what motivates social sharing among our audiences when we create content? A new study by creative digital agency Fractl explores this issue.17 May Disruptive technology – is there no gain without pain?
I’ve been reading about the uproar among London’s black cabbies caused by Uber, the minicab hailing app, and wondered if an industry can ever embrace a disruptive technology such as this without feeling a huge amount of pain.21 Apr Why B2B tech PRs must give a damn about Google’s mobile update
The online tech and marketing media is awash with stories about the roll-out of Google’s mobile update which begins today. T
he change will mean those websites that Google deems mobile- friendly (easier to use on a mobile phone), will rank higher in mobile search results. But should PRs and marketers who operate on behalf of tech and other business-to-business companies really care?
05 Jan Client news: Survey-led PR campaigns
Some news of a couple of research led PR campaigns we've run for clients in recent weeks.18 Jun Survey: Consumers choose Google ahead of their friends
Posted at 08:38h
in Content marketing, Media Relations, News, Online PR, SEO PR, Social Media, technology PR
Last week I ran an online poll in which I asked 500 people about the first place or person they'd consult when looking for information about a new product or service they're thinking of buying.