05 Aug Using surveys for PR and content marketing: a 5-step plan
How do you develop surveys that generate compelling PR and marketing content?
Headlines
27 Oct And the award for the PR stunt of the week goes to…
Usain Bolt is going to be handed a trial with top German soccer club Borussia Dortmund...apparently.
11 Jul Andrea Leadsom – you cannot be serious!
Given it happened on Wimbledon finals weekend, everything I read and hear about the shit-storm that’s erupted around Andrea Leadsom’s much publicised interview with The Times, brings me back to John McEnroe’s famous ‘you cannot be serious’ centre court rant aimed at the All England Club umpire in the 1980s.21 Sep It’s official: UK PRs to outnumber journalists by next year
Staff in newsrooms across the land must be throwing their hands up in horror! According to data from the Office of National Statistics (ONS), PR people in the UK could outnumber journalists by next year. And some people think this might be really bad news for the noble art of journalism.04 Sep Was Arsene Wenger right to hide a bad news story during the football transfer window?
As a PR agency professi
onal and a football fan, I’m always interested in the PR tactics of the big Premier League footie teams. So I was reflecting today on how Arsenal’s Arsene Wenger and the club’s PR team deliberately delayed the announcement of a long term striker injury this week in order to protect their negotiating position as they sought to bring in a replacement during the summer transfer window.
12 Aug Your PR client has something to say about a big news story – will editors be interested?
Posted at 14:07h
in Headlines, Media interviews, Media Relations, Online PR, PR, Tech, Tech media, Technology, technology PR
Whenever there’s a big tech news story such as Google’s rebranding to Alphabet earlier this week, industry journalists are inundated with PRs offering comment from their clients in the hope they’ll get quoted in articles. When is it a good idea for PRs to try this approach? And when should you give it a miss?
24 Jul PR, tech and marketing ‘picks’ of the week
Posted at 09:03h
in Headlines, Marketing news round-up, Online PR, Social Media, Tech media, Technology
Here's around-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how exseutives can learn to 'evanglise' their company's products and services; how the IT dept acts as a barrier to new technology; and a study of why the 'sex-sells' maxim may not actually be true.
07 May PR lessons from Katie Hopkins?
Posted at 07:30h
in Content marketing, Headlines, Media interviews, Media Relations, Social Media, technology PR, Technology PR Agency
If you read a newspaper (online or print) or use social media, it’s very likely you’ve come across stories about Katie Hopkins, the reality TV star-turned columnist for The Sun. She’s the one who’s made a name for herself by spouting ultra, un-politicallly correct (and downright inflammatory) views about all manner of issues that are on the current news agenda.
27 Sep Why Do PRs Write Rubbish Headlines?
Bus Found On Moon!, Freddie Starr Ate My Hamster, Elton Takes David Up The Aisle...