technology pr agency blog from cloudnine pr

20 May Six eyebrow raising things about the way marketers buy technology

Posted at 08:31h in B2B marketing, Marketing technology, Martech, Tech, Technology, Technology marketing, technology PR, Technology PR Agency

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This week I stumbled upon an interesting study that delves into how marketers go about buying technology for their businesses. While a lot of what’s in there is stuff you might expect, there were a few things that definitely caused me to raise my eyebrows.

17 May Research suggests Tech PRs play a role in IT buying decisions – who knew?

Posted at 10:30h in Analyst Relations, B2B marketing, Content marketing, PR, Tech, Technology marketing, technology PR

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Content developed or touched by technology PRs often has a role in influencing B2B IT buying decisions according to a study by IDG. That’s encouraging given that plenty of commentators have been disparaging about the future of PR.

11 May Both Google and the Chancellor love local media

Posted at 14:32h in Local media, Newspapers

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It seems both Google and George Osborne have a soft spot for struggling regional media. So could the Chancellor have used this to the UK’s advantage when agreeing his much criticised 'mates rates’ tax deal with the search giant?

09 May Message to Politicians: Steer clear of Footie or else…

Posted at 12:19h in Media Relations, Newspapers, PR, PR failure

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I chuckled when I saw that at least three British politicians took a pounding in the media recently for trying to cash in on the current buzz surrounding Leicester City FC’s shock Premier League title win. The message is clear: if you’re a high profile brand (whether an MP, business chief or company) stay away from football and topics that people feel passionately about, unless you can be 100% authentic.

03 May IT is losing control of corporate tech budgets. What’s the impact on Tech PR?

Posted at 10:07h in B2B marketing, Choosing a PR agency, Content marketing, Media Relations, PR, Tech, Tech media, Technology, Technology marketing

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The share of worldwide corporate IT spending coming from business units outside of IT will reach 47% in 2019 according to research firm, IDC. How will this affect specialist technology PR agencies and the work they do?

08 Feb What PRs and publishers should know about Google’s latest update

Posted at 11:41h in Content marketing, Media interviews, Media Relations, Online PR, PR, SEO, SEO PR, Tech, Technology

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In January Google made a change to the way it orders and ranks search results, providing some interesting insights for PRs and Publishers. Briefly, early analysis of this update (labelled Google’s core update) indicates that articles in online publications are being given a boost in search results if they are ‘timeless pieces’ that cover topics in depth. Shorter ‘newsie’ pieces are more likely to drop down in searches once they are no longer topical.

10 Nov Why jumping off a “bandwagon” makes for good PR

Posted at 16:07h in Media Relations, Newspapers, Online PR, PR

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We know that if you can be a pioneer who starts or promotes a new trend, it has the potential to generate good PR. But today Asda is showing that it also works the other way around. If you go against the grain and decide to jump off a popular "bandwagon", then it can also lead to positive publicity.

12 Oct Are PR agencies growing more important for search rankings?

Posted at 08:19h in Choosing a PR agency, Media Relations, Online PR, PR, SEO, SEO PR

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It's likely that PR is playing a bigger role in helping websites rank higher in Google searches according to a recent study. And it’s all about the way PR agencies can help encourage online news publications to link to content on their clients’ sites.

29 Sep PR, tech and marketing ‘picks’ of the week

Posted at 15:33h in Marketing news round-up, Online PR, Social Media, technology PR

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Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes research focusing on the reasons why people adopt emerging technologies; why and how freebies do not impact tech bloggers’ reviews; how football clubs are capitalising on digital technology to drive fan and sponsor engagement; and how automation is helping reporters in the newsroom.

21 Sep It’s official: UK PRs to outnumber journalists by next year

Posted at 13:24h in Headlines, Media Relations, Newspapers, Online PR, PR

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Staff in newsrooms across the land must be throwing their hands up in horror! According to data from the Office of National Statistics (ONS), PR people in the UK could outnumber journalists by next year. And some people think this might be really bad news for the noble art of journalism.