technology pr agency blog from cloudnine pr

03 May IT is losing control of corporate tech budgets. What’s the impact on Tech PR?

Posted at 10:07h in B2B marketing, Choosing a PR agency, Content marketing, Media Relations, PR, Tech, Tech media, Technology, Technology marketing by Uday 0 Comments

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The share of worldwide corporate IT spending coming from business units outside of IT will reach 47% in 2019 according to research firm, IDC. How will this affect specialist technology PR agencies and the work they do?

08 Feb What PRs and publishers should know about Google’s latest update

Posted at 11:41h in Content marketing, Media interviews, Media Relations, Online PR, PR, SEO, SEO PR, Tech, Technology by Uday 0 Comments

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In January Google made a change to the way it orders and ranks search results, providing some interesting insights for PRs and Publishers. Briefly, early analysis of this update (labelled Google’s core update) indicates that articles in online publications are being given a boost in search results if they are ‘timeless pieces’ that cover topics in depth. Shorter ‘newsie’ pieces are more likely to drop down in searches once they are no longer topical.

10 Nov Why jumping off a “bandwagon” makes for good PR

Posted at 16:07h in Media Relations, Newspapers, Online PR, PR by Uday 0 Comments

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We know that if you can be a pioneer who starts or promotes a new trend, it has the potential to generate good PR. But today Asda is showing that it also works the other way around. If you go against the grain and decide to jump off a popular "bandwagon", then it can also lead to positive publicity.

12 Oct Are PR agencies growing more important for search rankings?

Posted at 08:19h in Choosing a PR agency, Media Relations, Online PR, PR, SEO, SEO PR by Uday 0 Comments

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It's likely that PR is playing a bigger role in helping websites rank higher in Google searches according to a recent study. And it’s all about the way PR agencies can help encourage online news publications to link to content on their clients’ sites.

29 Sep PR, tech and marketing ‘picks’ of the week

Posted at 15:33h in Marketing news round-up, Online PR, Social Media, technology PR by divya 0 Comments

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Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes research focusing on the reasons why people adopt emerging technologies; why and how freebies do not impact tech bloggers’ reviews; how football clubs are capitalising on digital technology to drive fan and sponsor engagement; and how automation is helping reporters in the newsroom.

21 Sep It’s official: UK PRs to outnumber journalists by next year

Posted at 13:24h in Headlines, Media Relations, Newspapers, Online PR, PR by Uday 0 Comments

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Staff in newsrooms across the land must be throwing their hands up in horror! According to data from the Office of National Statistics (ONS), PR people in the UK could outnumber journalists by next year. And some people think this might be really bad news for the noble art of journalism.

18 Sep Three reasons why PR is not dead!

Posted at 16:22h in Content marketing, Media Relations, Online PR, PR, SEO PR by Uday 0 Comments

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Here are three reasons why PR agencies and their skills might actually become more in demand in coming years.

04 Sep Was Arsene Wenger right to hide a bad news story during the football transfer window?

Posted at 13:12h in Headlines, Media Relations, Newspapers, PR, PR failure by Uday 0 Comments

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As a PR agency professi What football an teach PR people

onal and a football fan, I’m always interested in the PR tactics of the big Premier League footie teams. So I was reflecting today on how Arsenal’s Arsene Wenger and the club’s PR team deliberately delayed the announcement of a long term striker injury this week in order to protect their negotiating position as they sought to bring in a replacement during the summer transfer window.

24 Aug PR, tech and marketing ‘picks’ of the week

Posted at 17:51h in Content marketing, Marketing news round-up, Media Relations, Online PR, PR, Social Media, Tech, Tech media, Technology, Technology marketing, technology PR, Technology PR Agency by Uday 0 Comments

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Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes PR advice for young companies straight from Facebook’s head of tech comms, why tech journos must keep their distance from big brands , the growing importance of long form content, and new guidelines for video bloggers from the Committee of Advertising Practice.

12 Aug Your PR client has something to say about a big news story – will editors be interested?

Posted at 14:07h in Headlines, Media interviews, Media Relations, Online PR, PR, Tech, Tech media, Technology, technology PR by Uday 0 Comments

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Whenever there’s a big tech news story such as Google’s rebranding to Alphabet earlier this week, industry journalists are inundated with PRs offering comment from their clients in the hope they’ll get quoted in articles. When is it a good idea for PRs to try this approach? And when should you give it a miss?