03 May IT is losing control of corporate tech budgets. What’s the impact on Tech PR?
Posted at 10:07h in B2B marketing, Choosing a PR agency, Content marketing, Media Relations, PR, Tech, Tech media, Technology, Technology marketing 0 Comments
The share of worldwide corporate IT spending coming from business units outside of IT will reach 47% in 2019 according to research firm, IDC. How will this affect specialist technology PR agencies and the work they do?