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23 Jun New research: Brits turned to social media to make sense of EU referendum
Posted at 12:37h in Content marketing, Marketing technology, Media Relations, Online PR, Social Media 0 Comments
Social sharing through the likes of Facebook and Twitter has helped Brits better understand the issues underpinning the EU referendum vote according to a national survey. Maybe that's not a surprise, but the research also found that some people actually changed how they were going to vote based on information they've seen on social media. 17 Jun Want to boost telemarketing results? Get social!
When even telemarketing experts start insisting that businesses need to invest in social media to generate sales leads, it's a very persuasive argument.08 Jun One annoying habit that B2B marketers must try to break
Posted at 11:21h in B2B marketing, Content marketing, Media Relations, Online PR, PR, PR failure, Social Media 0 Comments
B2B marketing and PR types are in no way exempt from the odd bad habit. But I think there’s one trap that's particularly easy to fall into, even when we know better. What am I talking about? Too often our content is still too focused on selling products.
31 May Four reasons why articles and blogs beat video for B2B PR and content marketing
Apparently by 2017 69% of internet traffic will be video. So should content marketers and PRs forget about writing articles and switch to creating video?
25 May UK technology sector seems firmly against Brexit
If you work in or around the tech sector and want what’s best for the industry, then you should be voting to “stay” in the forthcoming EU referendum. At least that’s the line that bosses from many technology companies seem to be taking.20 May Six eyebrow raising things about the way marketers buy technology
Posted at 08:31h in B2B marketing, Marketing technology, Martech, Tech, Technology, Technology marketing, technology PR, Technology PR Agency 0 Comments
This week I stumbled upon an interesting study that delves into how marketers go about buying technology for their businesses. While a lot of what’s in there is stuff you might expect, there were a few things that definitely caused me to raise my eyebrows.17 May Research suggests Tech PRs play a role in IT buying decisions – who knew?
Posted at 10:30h in Analyst Relations, B2B marketing, Content marketing, PR, Tech, Technology marketing, technology PR 0 Comments
Content developed or touched by technology PRs often has a role in influencing B2B IT buying decisions according to a study by IDG. That’s encouraging given that plenty of commentators have been disparaging about the future of PR.