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23 Jun

Posted at 12:37h in Content marketing, Marketing technology, Media Relations, Online PR, Social Media by
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Social sharing through the likes of Facebook and Twitter has helped Brits better understand the issues underpinning the EU referendum vote according to a national survey. Maybe that's not a surprise, but the research also found that some people actually changed how they were going to vote based on information they've seen on social media.

20 May

Posted at 08:31h in B2B marketing, Marketing technology, Martech, Tech, Technology, Technology marketing, technology PR, Technology PR Agency by
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This week I stumbled upon an interesting study that delves into how marketers go about buying technology for their businesses.  While a lot of what’s in there is stuff you might expect, there were a few things that definitely caused me to raise my eyebrows.

09 May

Posted at 12:19h in Media Relations, Newspapers, PR, PR failure by
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I chuckled when I saw that at least three British politicians took a pounding in the media recently for trying to cash in on the current buzz surrounding Leicester City FC’s shock Premier League title win. The message is clear: if you’re a high profile brand (whether an MP, business chief or company) stay away from football and topics that people feel passionately about, unless you can be 100% authentic.