08 Jun One annoying habit that B2B marketers must try to break
Posted at 11:21h
in B2B marketing, Content marketing, Media Relations, Online PR, PR, PR failure, Social Media
PR Tag
12 Oct Are PR agencies growing more important for search rankings?
It's likely that PR is playing a bigger role in helping websites rank higher in Google searches according to a recent study. And it’s all about the way PR agencies can help encourage online news publications to link to content on their clients’ sites.29 Sep PR, tech and marketing ‘picks’ of the week
Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes research focusing on the reasons why people adopt emerging technologies; why and how freebies do not impact tech bloggers’ reviews; how football clubs are capitalising on digital technology to drive fan and sponsor engagement; and how automation is helping reporters in the newsroom.
10 Aug Are tech suppliers driving growth in marketing media?
Posted at 08:45h
in Media Relations, PR, SEO, Tech, Tech media, Technology, Technology marketing, technology PR, Technology PR Agency
It feels as though there are increasing numbers of media titles targeting marketers right now. And I’m wondering if the extra buzz in the sector is connected to marketers spending more on technology than ever before –meaning publishers can make money selling advertising to marketing tech suppliers.
03 Aug PR, tech and marketing ‘picks’ of the week
Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how online media can suffer without Google News, the horrors that result when algorithms get it wrong and how a viral social media story has meant a dentist-come game hunter has been forced into hiring a PR agency after killing a famous lion in Zimbabwe.24 Jul PR, tech and marketing ‘picks’ of the week
Posted at 09:03h
in Headlines, Marketing news round-up, Online PR, Social Media, Tech media, Technology
Here's around-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how exseutives can learn to 'evanglise' their company's products and services; how the IT dept acts as a barrier to new technology; and a study of why the 'sex-sells' maxim may not actually be true.
19 Aug 5 ways your PR agency should be annoying you
Posted at 08:40h
in Choosing a PR agency, Media Relations, Online PR, technology PR, Technology PR Agency, Writing
Is your PR agency getting a bit irritating? Are they starting to get on your nerves? Well good for you…cause you might just have got yourself a really good PR agency. The truth is a good agency won’t be worried (too much) about pushing you and your team team a bit harder to support them, or being a little annoying… if it means getting better PR results for you. So here are five legitimate ways that a PR agency should be annoying you….
28 Mar Google’s latest update should be applauded by PRs
After reading what various SEO experts are saying on the subject, I think PR agencies should be giving a big hand to Google for its latest algorithm update - because it creates more demand for PR services.19 Aug Attractive (blonde) pics sell papers
It’s sad, but true. Pictures of pretty blonde girls sell newspapers. Or at least that’s what the UK papers themselves seemed to believe in a big way yesterday.
08 Jul Is social media too American for British B2B tech buyers?
Is tech B2B social media marketing too American for us Brits? That’s one of the ideas put forward by Forrester analyst Peter O’Neill in his report ‘B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe’.