technology PR

Are PR agencies too shy to ask for links?

PR and SEO are getting closer together, with many SEO pros using PR techniques to support organic search campaigns. This is especially true in linkbuilding - where getting a link back to your web page from prominent online publications and blogs can greatly help SEO.

If you are involved in technology PR (either agency or client side) you’ll have come across press release wire services which help to pump out releases to large numbers of media who subscribe according to their interests.  But a recent post on the Econsultancy blog questions whether they are any use nowadays – given that journos and bloggers can probably find content and news using other means ( Google alerts, social networks, online communities etc).  While I agree that press rele

Is your PR agency getting a bit irritating? Are they starting to get on your nerves?  Well good for you…cause you might just have got yourself a really good PR agency. The truth is a good agency won’t be worried (too much) about pushing you and your team team a bit harder to support them, or being a little annoying… if it means getting better PR results for you.  So here are five legitimate ways that a PR agency should be annoying you….6 ways your PR agency should be annoying you

Why PR agencies should buddy up with SEOLast month both Google and Bing revealed in an interview that social media activity on sites such as Twitter and Facebook can help specific web content to get listed higher in search engine rankings.  An example being that if a page is shared on Twitter by 'authoritative people' then that can help its performance in organic search results 'to a degree'.

Don't Panic BadgeThe growth of digital and social media means negative news or a full blown PR crisis has greater reach and can potentially (via search engines) stick around for much longer than it used to.  So I was interested to come across a really useful webinar last week in which Microsoft UK marketing manager, Cedric Chambaz, outlined a seven step guide for addressing a social media PR crisis.