High-performing sales teams are more than twice as likely to be heavy tech adopters as others, according to new research. So wouldn’t the same be true of marketing teams? And what specific technologies would define a high performing marketing organisation?
Google’s authorship markup programme means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.
If you are involved in technology PR (either agency or client side) you’ll have come across press release wire services which help to pump out releases to large numbers of media who subscribe according to their interests. But a recent post on the Econsultancy blog questions whether they are any use nowadays – given that journos and bloggers can probably find content and news using other means ( Google alerts, social networks, online communities etc). While I agree that press rele
Today it's fast becoming the rule that PR agencies should never bother journalists by phone. But is it really possible to handle all your communications with editors purely through email and Twitter? I'm not so sure.
Last week I attended the CIPR Social Summer ‘LinkedIn Special’ talk presented by Stephen Waddington of Speed Communications (who I’ve had the pleasure of working with in a past life). Wadds (as he likes to be known) made plenty of great points, but here are three key ‘takeaways’ that got my attention:
As a technology PR person I’ve inevitably been involved in discussions with clients about whether they should consider using the micro-blogging site Twitter to support their PR and marketing. And to be honest many of them are still quite sceptical.
If you're a technology marketer, what do you consider the best way of getting news and information about your company in front of IT decision makers? Print magazines? Twitter? Trade Shows? Marketing Emails?
Most people I know who are employed in the technology sector use LinkedIn. So it's interesting to see how the site is trying to transform itself to make it easier for users to share their news and information. It's another opportunity for technology marketers to spread the word and hopefully get their content (if it's deemed useful) shared across their LinkedIn network.