Tech media

Google author markup for PRsGoogle’s authorship markup programme  means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.

If you are involved in technology PR (either agency or client side) you’ll have come across press release wire services which help to pump out releases to large numbers of media who subscribe according to their interests.  But a recent post on the Econsultancy blog questions whether they are any use nowadays – given that journos and bloggers can probably find content and news using other means ( Google alerts, social networks, online communities etc).  While I agree that press rele

Most people I know who are employed in the technology sector use LinkedIn.  So it's interesting to see how the site is trying to transform itself to make it easier for users to share their news and information.  It's another opportunity for technology marketers to spread the word and hopefully get their content (if it's deemed useful) shared across their LinkedIn network.