Content marketing

To all PRs - how journalists use social mediaTake a look at this interesting infographic from PR agency Text 100, based on its study of how journalists are using social media.  It reveals they dig through around 2.6 social media channels to research each article and  also  review official  company blogs andl Twitter, LinkedIn and YouTube profiles, among other channels, when looking for company background.

Are PR agencies too shy to ask for links?

PR and SEO are getting closer together, with many SEO pros using PR techniques to support organic search campaigns. This is especially true in linkbuilding - where getting a link back to your web page from prominent online publications and blogs can greatly help SEO.

Most people I know who are employed in the technology sector use LinkedIn.  So it's interesting to see how the site is trying to transform itself to make it easier for users to share their news and information.  It's another opportunity for technology marketers to spread the word and hopefully get their content (if it's deemed useful) shared across their LinkedIn network.