Today it's fast becoming the rule that PR agencies should never bother journalists by phone. But is it really possible to handle all your communications with editors purely through email and Twitter? I'm not so sure. The growth of digital and social media means negative news or a full blown PR crisis has greater reach and can potentially (via search engines) stick around for much longer than it used to. So I was interested to come across a really useful webinar last week in which Microsoft UK marketing manager, Cedric Chambaz, outlined a seven step guide for addressing a social media PR crisis. Last week I attended the CIPR Social Summer ‘LinkedIn Special’ talk presented by Stephen Waddington of Speed Communications (who I’ve had the pleasure of working with in a past life). Wadds (as he likes to be known) made plenty of great points, but here are three key ‘takeaways’ that got my attention: Steve Earl, joint-MD at Speed Communications, provided some great advice in his post on how to 'survive and thrive' in PR today. But what about some helpful hints for those PRs who couldn’t care less about doing well in the business? Here are a few choice nuggets for those seeking a PR career nose dive: As a technology PR person I’ve inevitably been involved in discussions with clients about whether they should consider using the micro-blogging site Twitter to support their PR and marketing. And to be honest many of them are still quite sceptical. It’s sad, but true. Pictures of pretty blonde girls sell newspapers. Or at least that’s what the UK papers themselves seemed to believe in a big way yesterday. Is tech B2B social media marketing too American for us Brits? That’s one of the ideas put forward by Forrester analyst Peter O’Neill in his report ‘B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe’. If your PR agency doesn't practice SEO on its own site, can you trust them to help you with yours? That's the point of a recent post from Daryl Willcox (chairman of the media database and wire services) which highlights a study indicating that a large chunk of top UK PR agencies don’t appear to be using basic SEO principles on their own web sites - even though many claim to be able to help clients with search engine optimisation. Posted at 10:30h There’s nothing new under the sun. And I think that’s broadly true for tech PR. If you’ve been in any way connected to the business over a period of years, you’ll have seen many of the same or very similar PR story angles re-hashed time after time. Just to make the point, I’ve put together a list of some of my favourites below
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Posted at 16:27h The Conservative Technology Manifesto, published on 11 March, made a big play of how the Tories would introduce a ‘level playing field’ into public sector IT procurement and stop smaller IT companies being locked out of government IT contracts. How many of its laudable plans will become reality?