technology pr agency blog from cloudnine pr

03 Aug PR, tech and marketing ‘picks’ of the week

Posted at 11:09h in B2B marketing, Media interviews, Media Relations, Tech media, technology PR by Uday 0 Comments

Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how online media can suffer without Google News, the horrors that result when algorithms get it wrong and how a viral social media story has meant a dentist-come game hunter has been forced into hiring a PR agency after killing a famous lion in Zimbabwe.

30 Jul PR learnings from premier league football

Posted at 07:45h in Media interviews, Media Relations, Newspapers, Online PR, PR, PR failure by Uday 0 Comments

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I often think the way the media covers interviews and pronouncements from premier league football managers and executives can provide useful learnings and reminders about the challenges that PRs have to deal with.

24 Jul PR, tech and marketing ‘picks’ of the week

Posted at 09:03h in Headlines, Marketing news round-up, Online PR, Social Media, Tech media, Technology by Uday 0 Comments

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Here's around-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how exseutives can learn to 'evanglise' their company's products and services; how the IT dept acts as a barrier to new technology; and a study of why the 'sex-sells' maxim may not actually be true.

20 Jul What tech do high performing marketing teams rely on?

Posted at 11:37h in B2B marketing, Technology, Technology marketing by Uday 0 Comments

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High-performing sales teams are more than twice as likely to be heavy tech adopters as others, according to new research. So wouldn’t the same be true of marketing teams? And what specific technologies would define a high performing marketing organisation?

22 May Why people bother to share content on social media!

Posted at 09:23h in Content marketing, Online PR, Social Media, Writing by divya 0 Comments

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PRs and marketers create online content for a number of reasons. Increasingly today a primary goal is to drive engagement and conversations, attract traffic and raise awareness through social media. But how much do we in PR agencies or content marketing teams actually think about what motivates social sharing among our audiences when we create content? A new study by creative digital agency Fractl explores this issue.

17 May Disruptive technology – is there no gain without pain?

Posted at 11:11h in Online PR, Social Media, Tech media, Technology, technology PR by Uday 0 Comments

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I’ve been reading about the uproar among London’s black cabbies caused by Uber, the minicab hailing app, and wondered if an industry can ever embrace a disruptive technology such as this without feeling a huge amount of pain.

07 May PR lessons from Katie Hopkins?

Posted at 07:30h in Content marketing, Headlines, Media interviews, Media Relations, Social Media, technology PR, Technology PR Agency by Uday 0 Comments

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If you read a newspaper (online or print) or use social media, it’s very likely you’ve come across stories about Katie Hopkins, the reality TV star-turned columnist for The Sun. She’s the one who’s made a name for herself by spouting ultra, un-politicallly correct (and downright inflammatory) views about all manner of issues that are on the current news agenda.

01 May Our PR client wins top marketing award

Posted at 12:16h in News by Uday 0 Comments

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CloudNine PR’s client, Kenshoo, this week received a top UK marketing award for its Kenshoo Intent-Driven Audiences (IDA) innovation. The company picked up the ‘gong’ in the Third Party Marketing Innovation category of The Performance Marketing Awards in London.

21 Apr Why B2B tech PRs must give a damn about Google’s mobile update

Posted at 17:19h in B2B marketing, Content marketing, Online PR, SEO, SEO PR, technology PR by Uday 0 Comments

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The online tech and marketing media is awash with stories about the roll-out of Google’s mobile update which begins today. T

he change will mean those websites that Google deems mobile- friendly (easier to use on a mobile phone), will rank higher in mobile search results. But should PRs and marketers who operate on behalf of tech and other business-to-business companies really care?

05 Jan Client news: Survey-led PR campaigns

Posted at 17:12h in Media Relations, News, Online PR, technology PR, Technology PR Agency by Uday 0 Comments

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Some news of a couple of research led PR campaigns we've run for clients in recent weeks.