blog
18 Sep Three reasons why PR is not dead!
Here are three reasons why PR agencies and their skills might actually become more in demand in coming years.04 Sep Was Arsene Wenger right to hide a bad news story during the football transfer window?
As a PR agency professi
onal and a football fan, I’m always interested in the PR tactics of the big Premier League footie teams. So I was reflecting today on how Arsenal’s Arsene Wenger and the club’s PR team deliberately delayed the announcement of a long term striker injury this week in order to protect their negotiating position as they sought to bring in a replacement during the summer transfer window.
24 Aug PR, tech and marketing ‘picks’ of the week
Posted at 17:51h
in Content marketing, Marketing news round-up, Media Relations, Online PR, PR, Social Media, Tech, Tech media, Technology, Technology marketing, technology PR, Technology PR Agency
Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes PR advice for young companies straight from Facebook’s head of tech comms, why tech journos must keep their distance from big brands , the growing importance of long form content, and new guidelines for video bloggers from the Committee of Advertising Practice.
12 Aug Your PR client has something to say about a big news story – will editors be interested?
Posted at 14:07h
in Headlines, Media interviews, Media Relations, Online PR, PR, Tech, Tech media, Technology, technology PR
Whenever there’s a big tech news story such as Google’s rebranding to Alphabet earlier this week, industry journalists are inundated with PRs offering comment from their clients in the hope they’ll get quoted in articles. When is it a good idea for PRs to try this approach? And when should you give it a miss?
10 Aug Are tech suppliers driving growth in marketing media?
Posted at 08:45h
in Media Relations, PR, SEO, Tech, Tech media, Technology, Technology marketing, technology PR, Technology PR Agency
It feels as though there are increasing numbers of media titles targeting marketers right now. And I’m wondering if the extra buzz in the sector is connected to marketers spending more on technology than ever before –meaning publishers can make money selling advertising to marketing tech suppliers.
03 Aug PR, tech and marketing ‘picks’ of the week
Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how online media can suffer without Google News, the horrors that result when algorithms get it wrong and how a viral social media story has meant a dentist-come game hunter has been forced into hiring a PR agency after killing a famous lion in Zimbabwe.30 Jul PR learnings from premier league football
I often think the way the media covers interviews and pronouncements from premier league football managers and executives can provide useful learnings and reminders about the challenges that PRs have to deal with.24 Jul PR, tech and marketing ‘picks’ of the week
Posted at 09:03h
in Headlines, Marketing news round-up, Online PR, Social Media, Tech media, Technology
Here's around-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how exseutives can learn to 'evanglise' their company's products and services; how the IT dept acts as a barrier to new technology; and a study of why the 'sex-sells' maxim may not actually be true.