online PR Tag

Google author markup for PRsGoogle’s authorship markup programme  means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.

Don't Panic BadgeThe growth of digital and social media means negative news or a full blown PR crisis has greater reach and can potentially (via search engines) stick around for much longer than it used to.  So I was interested to come across a really useful webinar last week in which Microsoft UK marketing manager, Cedric Chambaz, outlined a seven step guide for addressing a social media PR crisis.