Google’s authorship markup programme means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.
As a PR it's in your interest to help your clients be visible online - and Google obviously plays a big role in that. To that end, here's a great video in which Matt Cutts tells us how Google really works. Sit back and enjoy...
These days it helps to be a bit 'geeky' if you work in PR, marketing or advertising, which means you need to find your way around technology. You might even find yourself dabbling in a little coding (geek-speak for programming) as highlighted in the audio boo report (see further down) from BBC Radio 4's Today programme.
After reading what various SEO experts are saying on the subject, I think PR agencies should be giving a big hand to Google for its latest algorithm update - because it creates more demand for PR services.
Do you listen to podcasts? Apparently 58 million people around the world do. And according to the speakers at the LDNpod event I attended last week, podcasting is a growing trend and a tactic that PR agencies can use to reach new audiences.
Today it's fast becoming the rule that PR agencies should never bother journalists by phone. But is it really possible to handle all your communications with editors purely through email and Twitter? I'm not so sure.
The growth of digital and social media means negative news or a full blown PR crisis has greater reach and can potentially (via search engines) stick around for much longer than it used to. So I was interested to come across a really useful webinar last week in which Microsoft UK marketing manager, Cedric Chambaz, outlined a seven step guide for addressing a social media PR crisis.