AI startup Altura is an AI-powered bid management platform that helps companies win complex private and public sector tenders.
PR Challenge
When the Netherlands-founded startup opened a London office to accelerate UK growth, it appointed CloudNine PR to help raise brand awareness, build credibility, and establish itself as a serious player in the UK bid-management market.
Approach
Cloudnine rolled out a six-month startup PR programme focusing on:
- Releasing key corporate announcements, including startup funding and acquisitions
- Placing startup profiles, Q& As and thought leadership articles in tech, startup and key vertical industry publications that reach Altura’s target customers
- Pitching timely commentary on topical bid management, AI and startup news and trends
- Entering Altura for relevant industry awards
Results
The PR delivered ongoing media coverage in leading startup, tech and vertical titles including Sifted, Tech EU, TechRound, Enterprise Times, AI Journal, Fortune, Building magazine and more.
As part of the award entry programme, Altura achieved a ranking of No. 26 in TechRound’s Top 100 Startups for 2025, reinforcing its credibility in the UK startup ecosystem.
Client quote:
“I was looking for someone who could go beyond simply tracking trends or crafting a narrative. We needed a partner who deeply understood our vision and technical product. Uday set himself up for success by immediately diving into our company’s DNA. His technical grasp allowed us to move past the surface and build truly compelling, insightful stories.”
Erik Sternklint, Head of Regional Marketing, Altura