PR Challenge
Commerce experience company Nosto wanted to create a PR and content campaign to highlight the growth of cross-border online shopping in order to support its recent integration with ecommerce platform Shopify’s cross-border management tool. This tool, Shopify Markets, helps ecommerce merchants simplify cross-border sales by making it easier to sell into multiple countries from a single store.
Approach
To create compelling content to publish on Nosto’s website and other owned media assets as well as to generate earned PR coverage in relevant target publications, CloudNine PR worked with Nosto to develop a consumer survey investigating the key drivers and pain points that people face when shopping across borders.
The headline finding of the survey reveals that more than half of online shoppers now buy cross-border, but 92% admit to concerns. Their top worries are related to difficulties with ecommerce returns (50%), fears of receiving poor-quality products (47%) and concerns about being sent fake goods (46%).
Results
An in-depth overview of the research was published on the Nosto blog and the findings were also used in social media and email marketing. Key insights from the research were also highlighted in presentations at Nosto’s in-person customer events. The press release and PR outreach by the CloudNine PR team landed coverage in 18 media titles, including top US and UK trade publications such as Retail Brew, Total Retail, Fashion United, Womens Wear Daily, Retail Insight Network and more.
The PR activity and Nosto’s broader content campaign helped to generate over 40 backlinks to the blog to support the SEO effort.
Client quote
“Nosto has worked with CloudNine PR for a number of years and we couldn’t be happier with the quality of their service. As with this campaign, I can always rely on them to deliver quality work that brings strong results. And there have been multiple times they’ve gone above and beyond with projects. Aside from this, they are just loverly people who really care about their clients. I can’t recommend them enough”
Eve Rouse, Head of Content at Nosto