Challenge
Localstars is an innovative ad tech company that is focused on helping media owners, publishers and agencies create high impact ads and grow display advertising revenues. Its unique technology allows ads to be created in multiple formats – digital, mobile, video and print – simultaneously, and within minutes.
When the company was first launched, Localstars needed to raise its profile and drive up awareness and credibility among media owners, publishers and the advertising community, as well as among small business advertisers who were among its important early targets.