There's a buzz doing the rounds of tech journalist and marketing blogs right now about Microsoft's link up with the Sugababes to promote Windows 7 ( see posts from freelance IT journalist Guy Clapperton and Rebecca Thomson of Computer Weekly). And what about this cheesy video of the...
The news last week that even the mighty BBC News web site is starting to optimise its headlines so that its stories can be more easily found on Google and the other search engines is an indication of the immense power of search today. I expect that pretty soon it will...
Anyone who doubts the power wielded by IT industry analysts should take a look at this fascinating post from Beth Pariseau in the Storage Soup blog. It discusses how Gartner, the 'Mr Big' of analyst houses is being sued for $132 million by email archiver ZL Technologies Inc. ZL's 'main beef' seems to be that...
If you've got effective PR people that are churning out good content such as news releases, case studies, articles and white papers, make sure you squeeze maximum value from it. Here's a list of things you could be doing with PR content (aside from sending it...
[youtube=http://www.youtube.com/watch?v=ZKCdexz5RQ8&feature=player_embedded] This incisive video I spotted on tech journalist Gordon Kelly's blog is hilarious. If you work in PR and marketing, you've probably already met the self proclaimed social media guru. Enjoy!...
[youtube=http://www.youtube.com/watch?v=9oWWt_L-qeo&NR=1]Viral videos are all the rage in tech PR and marketing. But this instructional video from Microsoft on how to throw a Windows 7 launch party had me in stitches. I'm still unsure whether it's actually 'on the level'. Answers on a postcard please...
For once, prime minister Gordon Brown seems to have gotten 'one over' on tory leader David Cameron in the PR stakes - specifically when it comes to new media and social networking. Speaking at the party conference, Brown called on Labour to adopt Obama style new media campaign tac tics. He wants to ramp up on online and...
Bus Found On Moon!, Freddie Starr Ate My Hamster, Elton Takes David Up The Aisle...
Reading this Econsultancy post about failure in business got me thinking about how we respond to failure in PR. Like most of us, I hate to fail at anything. If a campaign or project doesn't deliver, it hurts in my gut. And trying to explain why to a client who was...