02 Feb test for front page box
this is a test of the front page news blog box...
blog
02 Feb case study: CI-Net
National media coverage and sales leads ...
19 Jan Tracking backlinks from your PR campaigns
Many PR agency clients want to use PR to help get specific pages from their web sites found on the search engines. Part of this is about generating backlinks links to their sites from relevant online publications, blogs and social networking sites. I've been searching for a good...
24 Nov Do the Sugababes love Windows 7?
There's a buzz doing the rounds of tech journalist and marketing blogs right now about Microsoft's link up with the Sugababes to promote Windows 7 ( see posts from freelance IT journalist Guy Clapperton and Rebecca Thomson of Computer Weekly). And what about this cheesy video of the...
24 Nov BBC to tweak headlines for the benefits of search
The news last week that even the mighty BBC News web site is starting to optimise its headlines so that its stories can be more easily found on Google and the other search engines is an indication of the immense power of search today. I expect that pretty soon it will...
20 Oct Gartner sued over Magic Q dispute
Anyone who doubts the power wielded by IT industry analysts should take a look at this fascinating post from Beth Pariseau in the Storage Soup blog. It discusses how Gartner, the 'Mr Big' of analyst houses is being sued for $132 million by email archiver ZL Technologies Inc. ZL's 'main beef' seems to be that...
07 Oct Are you making the most of all that PR content?
If you've got effective PR people that are churning out good content such as news releases, case studies, articles and white papers, make sure you squeeze maximum value from it. Here's a list of things you could be doing with PR content (aside from sending it...
03 Oct The Social Media Guru
[youtube=http://www.youtube.com/watch?v=ZKCdexz5RQ8&feature=player_embedded] This incisive video I spotted on tech journalist Gordon Kelly's blog is hilarious. If you work in PR and marketing, you've probably already met the self proclaimed social media guru. Enjoy!...
30 Sep Learn to Party the Microsoft way….
[youtube=http://www.youtube.com/watch?v=9oWWt_L-qeo&NR=1]Viral videos are all the rage in tech PR and marketing. But this instructional video from Microsoft on how to throw a Windows 7 launch party had me in stitches. I'm still unsure whether it's actually 'on the level'. Answers on a postcard please...