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Just because you have a press release explaining how a customer is successfully using your technology, doesn't mean you'll always get media coverage. One journalist from an online IT publication told me recently "new implementations are installed every day, so we can't cover every announcement."  And some tech news sites have told me they don't cover customer stories at all anymore. 

There's a buzz doing the rounds of  tech journalist and marketing blogs right now about Microsoft's link up with the Sugababes to promote Windows 7 ( see posts from freelance IT journalist Guy Clapperton and Rebecca Thomson of Computer Weekly).  And what about this cheesy video of the...