It's likely that PR is playing a bigger role in helping websites rank higher in Google searches according to a recent study. And it’s all about the way PR agencies can help encourage online news publications to link to content on their clients’ sites.
The online tech and marketing media is awash with stories about the roll-out of Google’s mobile update which begins today. The change will mean those websites that Google deems mobile- friendly (easier to use on a mobile phone), will rank higher in mobile search results. But should PRs and marketers who operate on behalf of tech and other business-to-business companies really care?
While I agree with last week's NMA story which argued that PR agencies are challenging SEO agencies for work, I think the far bigger trend is in the other direction - mainly because search agencies need to incorporate PR techniques to survive in the long term.
Google’s authorship markup programme means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.
As a PR it's in your interest to help your clients be visible online - and Google obviously plays a big role in that. To that end, here's a great video in which Matt Cutts tells us how Google really works. Sit back and enjoy...
For a while now Google and Bing have been busily experimenting with various ways of incorporating social media signals into the way they determine which web pages rank highly in searches. One school of the thought says that if a page (link) is shared heavily on Twitter, LinkedIn, Facebook etc, it should rank higher. After all people must think it’s of a better quality right?