New data about 13 top UK national newspaper web sites, shows they already have nearly half as many combined followers for their Google+ pages (544,545 ) as they do for their Facebook pages (1,284,674). And this is despite four of the 13 newspapers not even having a Google+ page yet.
PR and SEO are getting closer together, with many SEO pros using PR techniques to support organic search campaigns. This is especially true in linkbuilding - where getting a link back to your web page from prominent online publications and blogs can greatly help SEO.
If you are a digital PR person that has racked up thousands of Twitter followers or Facebook fans while working for an agency, who owns them – you or the agency? And er…even more importantly, does the size of your following immediately ratchet up your moving on salary?
Is tech B2B social media marketing too American for us Brits? That’s one of the ideas put forward by Forrester analyst Peter O’Neill in his report‘B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe’.
If your PR agency doesn't practice SEO on its own site, can you trust them to help you with yours?That's the point of a recent post from Daryl Willcox (chairman of the media database and wire services) which highlights a study indicating that a large chunk of top UK PR agencies don’t appear to be using basic SEO principles on their own web sites - even though many claim to be able to help clients with search engine optimisation.
The Conservative Technology Manifesto, published on 11 March, made a big play of how the Tories would introduce a ‘level playing field’ into public sector IT procurement and stop smaller IT companies being locked out of government IT contracts. How many of its laudable plans will become reality?
If you're a technology marketer, what do you consider the best way of getting news and information about your company in front of IT decision makers? Print magazines? Twitter? Trade Shows? Marketing Emails?
Most people I know who are employed in the technology sector use LinkedIn. So it's interesting to see how the site is trying to transform itself to make it easier for users to share their news and information. It's another opportunity for technology marketers to spread the word and hopefully get their content (if it's deemed useful) shared across their LinkedIn network.
How would great moments in recent history, such as England's 1966 World Cup win, have been covered if they'd been written up in the style of today's technology PR press releases. What a bizarre idea. But this is just the notion that Martin Veitch, managing editor of technology news site, CIO UK, has 'kicked around' in his very funny blog post.