technology PR Archives - Cloudnine PR

31 May Why awards should be at the heart of startup PR and marketing

Posted at 10:07h in Online PR, PR, technology PR

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It’s easy to become cynical about the value of entering industry awards. There seem to be more and more of them every year, and many now have hefty entry fees (and that’s before the cost of attending awards nights if you're shortlisted). However, if they’re run...

17 Feb Ever considered hiring a virtual PR agency?

Posted at 13:53h in Choosing a PR agency, Online PR, technology PR, Technology PR Agency

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One of the PRCA’s predictions for public relations in 2019 is that virtual PR agencies and PR networks are really going to take off.

29 Jul Five reasons why IT buyers aren’t ‘in love’ with your content marketing

Posted at 10:29h in B2B marketing, Content marketing, Tech, Technology industry, Technology marketing, technology PR

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From white papers, blogs and guest articles, to case studies, analyst research and product reviews, B2B technology marketing is dedicated to the creation and dissemination of huge swathes of content. Yet despite it all, 80% of IT decision makers say it’s a challenge finding information that's actually useful, according to a survey report by IDG Enterprise. Evidently our content marketing is misfiring and doesn't show tech buyers the understanding and love they're crying out for.

Tech media won't cover my product news - what now?

18 Jul Corporate tech media won’t cover your new product news – now what?

Posted at 11:24h in B2B marketing, Content marketing, Media Relations, Online PR, PR, Tech, Tech media, Technology marketing, technology PR

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If you’re a B2B tech marketer, you’ll know it’s tough to get the media to write news stories about your new products. Unless you’re Microsoft, Google, SAP etc – or your new product is a ‘world’s first’ (or involves a genuine step up in innovation) - corporate IT publications are unlikely to want to cover your launch. It's frustrating. So what are the options for generating product PR?

20 May Six eyebrow raising things about the way marketers buy technology

Posted at 08:31h in B2B marketing, Marketing technology, Martech, Tech, Technology, Technology marketing, technology PR, Technology PR Agency

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This week I stumbled upon an interesting study that delves into how marketers go about buying technology for their businesses. While a lot of what’s in there is stuff you might expect, there were a few things that definitely caused me to raise my eyebrows.

17 May Research suggests Tech PRs play a role in IT buying decisions – who knew?

Posted at 10:30h in Analyst Relations, B2B marketing, Content marketing, PR, Tech, Technology marketing, technology PR

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Content developed or touched by technology PRs often has a role in influencing B2B IT buying decisions according to a study by IDG. That’s encouraging given that plenty of commentators have been disparaging about the future of PR.

29 Sep PR, tech and marketing ‘picks’ of the week

Posted at 15:33h in Marketing news round-up, Online PR, Social Media, technology PR

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Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes research focusing on the reasons why people adopt emerging technologies; why and how freebies do not impact tech bloggers’ reviews; how football clubs are capitalising on digital technology to drive fan and sponsor engagement; and how automation is helping reporters in the newsroom.

24 Aug PR, tech and marketing ‘picks’ of the week

Posted at 17:51h in Content marketing, Marketing news round-up, Media Relations, Online PR, PR, Social Media, Tech, Tech media, Technology, Technology marketing, technology PR, Technology PR Agency

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Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes PR advice for young companies straight from Facebook’s head of tech comms, why tech journos must keep their distance from big brands , the growing importance of long form content, and new guidelines for video bloggers from the Committee of Advertising Practice.

12 Aug Your PR client has something to say about a big news story – will editors be interested?

Posted at 14:07h in Headlines, Media interviews, Media Relations, Online PR, PR, Tech, Tech media, Technology, technology PR

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Whenever there’s a big tech news story such as Google’s rebranding to Alphabet earlier this week, industry journalists are inundated with PRs offering comment from their clients in the hope they’ll get quoted in articles. When is it a good idea for PRs to try this approach? And when should you give it a miss?

10 Aug Are tech suppliers driving growth in marketing media?

Posted at 08:45h in Media Relations, PR, SEO, Tech, Tech media, Technology, Technology marketing, technology PR, Technology PR Agency

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It feels as though there are increasing numbers of media titles targeting marketers right now. And I’m wondering if the extra buzz in the sector is connected to marketers spending more on technology than ever before –meaning publishers can make money selling advertising to marketing tech suppliers.