When the pandemic first hit, most PRs and marketers were knocked sideways with no idea how to react. Covid-19 dominated the news and business agenda and we asked ourselves: should we put PR plans on hold until things blow over? Or should we go all out and try to weave the impact of the crisis into our content and media pitches?
How can PRs continue to work for the brands they represent as the COVID-19 epidemic continues?
How do you develop surveys that generate compelling PR and marketing content?
Fashion brands are working hard to become greener and more sustainable. Yet research by our client, Nosto, indicates their PR and marketing on this is not hitting home. Consumers remain confused about which fashion brands are really sustainable.
It’s easy to become cynical about the value of entering industry awards. There seem to be more and more of them every year, and many now have hefty entry fees (and that’s before the cost of attending awards nights if you're shortlisted). However, if they’re run...
