29 Mar How NOT to do PR during the #coronavirus crisis
How can PRs continue to work for the brands they represent as the COVID-19 epidemic continues?
Online PR
05 Aug Using surveys for PR and content marketing: a 5-step plan
How do you develop surveys that generate compelling PR and marketing content?
11 Jun Is the PR around sustainable fashion getting its message across?
Fashion brands are working hard to become greener and more sustainable. Yet research by our client, Nosto, indicates their PR and marketing on this is not hitting home. Consumers remain confused about which fashion brands are really sustainable.
31 May Why awards should be at the heart of startup PR and marketing
It’s easy to become cynical about the value of entering industry awards. There seem to be more and more of them every year, and many now have hefty entry fees (and that’s before the cost of attending awards nights if you're shortlisted). However, if they’re run...
17 Feb Ever considered hiring a virtual PR agency?
One of the PRCA’s predictions for public relations in 2019 is that virtual PR agencies and PR networks are really going to take off.
27 Oct And the award for the PR stunt of the week goes to…
Usain Bolt is going to be handed a trial with top German soccer club Borussia Dortmund...apparently.
18 Aug 3 reasons why ‘paying for it’ is no longer shunned in B2B PR
Posted at 10:41h in B2B marketing, Content marketing, Media Relations, Online PR, PR, SEO, SEO PR, Social Media 0 Comments
In the old days most PRs lived by the saying “good advertising is what you pay for, while good PR is what you pray for”. Rightly or wrongly, we believed target audiences paid more attention to the ‘free’ company mentions that PR generates within editorial sections of the media than the paid adverts in the same titles.
18 Jul Corporate tech media won’t cover your new product news – now what?
Posted at 11:24h in B2B marketing, Content marketing, Media Relations, Online PR, PR, Tech, Tech media, Technology marketing, technology PR 0 Comments
If you’re a B2B tech marketer, you’ll know it’s tough to get the media to write news stories about your new products. Unless you’re Microsoft, Google, SAP etc – or your new product is a ‘world’s first’ (or involves a genuine step up in innovation) - corporate IT publications are unlikely to want to cover your launch. It's frustrating. So what are the options for generating product PR?03 Jul #EURef – did social media have any effect at all?
Facebook and Twitter were awash with shares, Likes, tweets and RTs about the UK’s EU referendum in the run up to the vote. In fact there were nearly 6 million social interactions with the official social pages for the Vote Leave and Britain Stronger in Europe campaigns in the 30 days prior to the big day. So was all this social sharing and interaction useful? Did it inform people’s understanding? Or just add to everyone’s confusion?23 Jun New research: Brits turned to social media to make sense of EU referendum
Posted at 12:37h in Content marketing, Marketing technology, Media Relations, Online PR, Social Media 0 Comments
Social sharing through the likes of Facebook and Twitter has helped Brits better understand the issues underpinning the EU referendum vote according to a national survey. Maybe that's not a surprise, but the research also found that some people actually changed how they were going to vote based on information they've seen on social media.