Online PR
04 Oct ‘Shoe-horning’ PR clients into the climate debate
COP26 has elevated climate change into an even hotter media topic right now. So should PRs be trying to help clients gate-crash the debate?
05 Jul How has technology PR responded to the pandemic?
When the pandemic first hit, most PRs and marketers were knocked sideways with no idea how to react. Covid-19 dominated the news and business agenda and we asked ourselves: should we put PR plans on hold until things blow over? Or should we go all out and try to weave the impact of the crisis into our content and media pitches?
29 Mar How NOT to do PR during the #coronavirus crisis
How can PRs continue to work for the brands they represent as the COVID-19 epidemic continues?
05 Aug Using surveys for PR and content marketing: a 5-step plan
How do you develop surveys that generate compelling PR and marketing content?
11 Jun Is the PR around sustainable fashion getting its message across?
Fashion brands are working hard to become greener and more sustainable. Yet research by our client, Nosto, indicates their PR and marketing on this is not hitting home. Consumers remain confused about which fashion brands are really sustainable.
31 May Why awards should be at the heart of startup PR and marketing
It’s easy to become cynical about the value of entering industry awards. There seem to be more and more of them every year, and many now have hefty entry fees (and that’s before the cost of attending awards nights if you're shortlisted). However, if they’re run...
17 Feb Ever considered hiring a virtual PR agency?
One of the PRCA’s predictions for public relations in 2019 is that virtual PR agencies and PR networks are really going to take off.
27 Oct And the award for the PR stunt of the week goes to…
Usain Bolt is going to be handed a trial with top German soccer club Borussia Dortmund...apparently.
18 Aug 3 reasons why ‘paying for it’ is no longer shunned in B2B PR
Posted at 10:41h
in B2B marketing, Content marketing, Media Relations, Online PR, PR, SEO, SEO PR, Social Media
In the old days most PRs lived by the saying “good advertising is what you pay for, while good PR is what you pray for”. Rightly or wrongly, we believed target audiences paid more attention to the ‘free’ company mentions that PR generates within editorial sections of the media than the paid adverts in the same titles.