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18 Aug

Posted at 10:41h in B2B marketing, Content marketing, Media Relations, Online PR, PR, SEO, SEO PR, Social Media by
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In the old days most PRs lived by the saying “good advertising is what you pay for, while good PR is what you pray for”.  Rightly or wrongly, we believed target audiences paid more attention to the ‘free’ company mentions that PR generates within editorial sections of the media than the paid adverts in the same titles.

18 Jul

Posted at 11:24h in B2B marketing, Content marketing, Media Relations, Online PR, PR, Tech, Tech media, Technology marketing, technology PR by
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If you’re a B2B tech marketer, you’ll know it’s tough to get the media to write news stories about your new products.  Unless you’re Microsoft, Google, SAP etc – or your new product is a ‘world’s first’ (or involves a genuine step up in innovation) - corporate IT publications are unlikely to want to cover your launch.  It's frustrating. So what are the options for generating product PR?

03 Jul

Posted at 11:50h in Marketing technology, Online PR, Social Media by
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Facebook and Twitter were awash with shares, Likes, tweets and RTs about the UK’s EU referendum in the run up to the vote.   In fact there were nearly 6 million social interactions with the official social pages for the Vote Leave and Britain Stronger in Europe campaigns in the 30 days prior to the big day.  So was all this social sharing and interaction useful? Did it inform people’s understanding? Or just add to everyone’s confusion?

23 Jun

Posted at 12:37h in Content marketing, Marketing technology, Media Relations, Online PR, Social Media by
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Social sharing through the likes of Facebook and Twitter has helped Brits better understand the issues underpinning the EU referendum vote according to a national survey. Maybe that's not a surprise, but the research also found that some people actually changed how they were going to vote based on information they've seen on social media.