Content marketing
05 Jul How has technology PR responded to the pandemic?
When the pandemic first hit, most PRs and marketers were knocked sideways with no idea how to react. Covid-19 dominated the news and business agenda and we asked ourselves: should we put PR plans on hold until things blow over? Or should we go all out and try to weave the impact of the crisis into our content and media pitches?
11 Jun Is the PR around sustainable fashion getting its message across?
Fashion brands are working hard to become greener and more sustainable. Yet research by our client, Nosto, indicates their PR and marketing on this is not hitting home. Consumers remain confused about which fashion brands are really sustainable.
19 Jan Facebook’s newsfeed purge: the likely fallout
The big talking point among PRs, marketers and social media folk currently is all about Facebook’s latest newsfeed algorithm update (or purge as some are calling it). How will this impact businesses on Facebook?
17 Dec How marketers target people’s ‘Reptile Brains’ and how AI is taking on content writing tasks…
These are just some of the many fascinating digital marketing insights shared at the Searchmetrics' Summit in Berlin last month.
18 Aug 3 reasons why ‘paying for it’ is no longer shunned in B2B PR
Posted at 10:41h
in B2B marketing, Content marketing, Media Relations, Online PR, PR, SEO, SEO PR, Social Media
In the old days most PRs lived by the saying “good advertising is what you pay for, while good PR is what you pray for”. Rightly or wrongly, we believed target audiences paid more attention to the ‘free’ company mentions that PR generates within editorial sections of the media than the paid adverts in the same titles.
29 Jul Five reasons why IT buyers aren’t ‘in love’ with your content marketing
Posted at 10:29h
in B2B marketing, Content marketing, Tech, Technology industry, Technology marketing, technology PR
From white papers, blogs and guest articles, to case studies, analyst research and product reviews, B2B technology marketing is dedicated to the creation and dissemination of huge swathes of content. Yet despite it all, 80% of IT decision makers say it’s a challenge finding information that's actually useful, according to a survey report by IDG Enterprise. Evidently our content marketing is misfiring and doesn't show tech buyers the understanding and love they're crying out for.
18 Jul Corporate tech media won’t cover your new product news – now what?
Posted at 11:24h
in B2B marketing, Content marketing, Media Relations, Online PR, PR, Tech, Tech media, Technology marketing, technology PR
If you’re a B2B tech marketer, you’ll know it’s tough to get the media to write news stories about your new products. Unless you’re Microsoft, Google, SAP etc – or your new product is a ‘world’s first’ (or involves a genuine step up in innovation) - corporate IT publications are unlikely to want to cover your launch. It's frustrating. So what are the options for generating product PR?
23 Jun New research: Brits turned to social media to make sense of EU referendum
Posted at 12:37h
in Content marketing, Marketing technology, Media Relations, Online PR, Social Media
Social sharing through the likes of Facebook and Twitter has helped Brits better understand the issues underpinning the EU referendum vote according to a national survey. Maybe that's not a surprise, but the research also found that some people actually changed how they were going to vote based on information they've seen on social media.