The share of worldwide corporate IT spending coming from business units outside of IT will reach 47% in 2019 according to research firm, IDC. How will this affect specialist technology PR agencies and the work they do?
It's likely that PR is playing a bigger role in helping websites rank higher in Google searches according to a recent study. And it’s all about the way PR agencies can help encourage online news publications to link to content on their clients’ sites.
While I agree with last week's NMA story which argued that PR agencies are challenging SEO agencies for work, I think the far bigger trend is in the other direction - mainly because search agencies need to incorporate PR techniques to survive in the long term.
Is your PR agency getting a bit irritating? Are they starting to get on your nerves? Well good for you…cause you might just have got yourself a really good PR agency. The truth is a good agency won’t be worried (too much) about pushing you and your team team a bit harder to support them, or being a little annoying… if it means getting better PR results for you. So here are five legitimate ways that a PR agency should be annoying you….
Steve Earl, joint-MD at Speed Communications, provided some great advice in his post on how to 'survive and thrive' in PR today. But what about some helpful hints for those PRs who couldn’t care less about doing well in the business? Here are a few choice nuggets for those seeking a PR career nose dive:
If your PR agency doesn't practice SEO on its own site, can you trust them to help you with yours?That's the point of a recent post from Daryl Willcox (chairman of the media database and wire services) which highlights a study indicating that a large chunk of top UK PR agencies don’t appear to be using basic SEO principles on their own web sites - even though many claim to be able to help clients with search engine optimisation.
If you're a technology marketer, what do you consider the best way of getting news and information about your company in front of IT decision makers? Print magazines? Twitter? Trade Shows? Marketing Emails?