Research by our PR client, Searchmetrics, generated high profile coverage in The Daily Mail, Independent, The Times, The Sun and the Sky News websites last week. The stories focused on an analysis by Searchmetrics that highlights which news websites are most prominent on Google when Brits...
Our client Nosto is enjoying great PR success with industry awards.
How do you develop surveys that generate compelling PR and marketing content?
Fashion brands are working hard to become greener and more sustainable. Yet research by our client, Nosto, indicates their PR and marketing on this is not hitting home. Consumers remain confused about which fashion brands are really sustainable.
It’s easy to become cynical about the value of entering industry awards. There seem to be more and more of them every year, and many now have hefty entry fees (and that’s before the cost of attending awards nights if you're shortlisted). However, if they’re run...
PRs live or die on their ability to get journalists to open their emailed PR pitches. But here's three pitching tactics editors have said they don't want you to use.
This post identifies the three principles of SEO that help Wikipedia rank as the most visible site on Google, globally. And how PRs can play a role in helping their clients follow the same rules.
