29 Mar How NOT to do PR during the #coronavirus crisis
How can PRs continue to work for the brands they represent as the COVID-19 epidemic continues?
blog
28 Oct Our PR client gets Brexit study covered in UK national newspapers
Research by our PR client, Searchmetrics, generated high profile coverage in The Daily Mail, Independent, The Times, The Sun and the Sky News websites last week. The stories focused on an analysis by Searchmetrics that highlights which news websites are most prominent on Google when Brits...
09 Aug Our PR client is a finalist in four awards
Our client Nosto is enjoying great PR success with industry awards.
05 Aug Using surveys for PR and content marketing: a 5-step plan
How do you develop surveys that generate compelling PR and marketing content?
11 Jun Is the PR around sustainable fashion getting its message across?
Fashion brands are working hard to become greener and more sustainable. Yet research by our client, Nosto, indicates their PR and marketing on this is not hitting home. Consumers remain confused about which fashion brands are really sustainable.
31 May Why awards should be at the heart of startup PR and marketing
It’s easy to become cynical about the value of entering industry awards. There seem to be more and more of them every year, and many now have hefty entry fees (and that’s before the cost of attending awards nights if you're shortlisted). However, if they’re run...
22 Mar PR pitches to journalists: three things not to do
PRs live or die on their ability to get journalists to open their emailed PR pitches. But here's three pitching tactics editors have said they don't want you to use.
05 Mar What you can learn about SEO from Wikipedia’s success
This post identifies the three principles of SEO that help Wikipedia rank as the most visible site on Google, globally. And how PRs can play a role in helping their clients follow the same rules.
17 Feb Ever considered hiring a virtual PR agency?
One of the PRCA’s predictions for public relations in 2019 is that virtual PR agencies and PR networks are really going to take off.