he change will mean those websites that Google deems mobile- friendly (easier to use on a mobile phone), will rank higher in mobile search results. But should PRs and marketers who operate on behalf of tech and other business-to-business companies really care?
Google’s authorship markup programme means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.
Last month both Google and Bing revealed in an interview that social media activity on sites such as Twitter and Facebook can help specific web content to get listed higher in search engine rankings. An example being that if a page is shared on Twitter by 'authoritative people' then that can help its performance in organic search results 'to a degree'.
Many PR agency clients want to use PR to help get specific pages from their web sites found on the search engines. Part of this is about generating backlinks links to their sites from relevant online publications, blogs and social networking sites. I've been searching for a good...