Google’s authorship markup programme means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.
As a PR it's in your interest to help your clients be visible online - and Google obviously plays a big role in that. To that end, here's a great video in which Matt Cutts tells us how Google really works. Sit back and enjoy...
Take a look at this interesting infographic from PR agency Text 100, based on its study of how journalists are using social media. It reveals they dig through around 2.6 social media channels to research each article and also review official company blogs andl Twitter, LinkedIn and YouTube profiles, among other channels, when looking for company background.