The online tech and marketing media is awash with stories about the roll-out of Google’s mobile update which begins today. The change will mean those websites that Google deems mobile- friendly (easier to use on a mobile phone), will rank higher in mobile search results. But should PRs and marketers who operate on behalf of tech and other business-to-business companies really care?
There's a rumour doing the rounds that corporate blogging is dead. After all, managing a blog soaks up a lot of time and who reads them anyway - right?
If your PR agency doesn't practice SEO on its own site, can you trust them to help you with yours?That's the point of a recent post from Daryl Willcox (chairman of the media database and wire services) which highlights a study indicating that a large chunk of top UK PR agencies don’t appear to be using basic SEO principles on their own web sites - even though many claim to be able to help clients with search engine optimisation.