This week I stumbled upon an interesting study that delves into how marketers go about buying technology for their businesses. While a lot of what’s in there is stuff you might expect, there were a few things that definitely caused me to raise my eyebrows.
The share of worldwide corporate IT spending coming from business units outside of IT will reach 47% in 2019 according to research firm, IDC. How will this affect specialist technology PR agencies and the work they do?
It feels as though there are increasing numbers of media titles targeting marketers right now. And I’m wondering if the extra buzz in the sector is connected to marketers spending more on technology than ever before –meaning publishers can make money selling advertising to marketing tech suppliers.
High-performing sales teams are more than twice as likely to be heavy tech adopters as others, according to new research. So wouldn’t the same be true of marketing teams? And what specific technologies would define a high performing marketing organisation?
Social media experts have been saying for a while now that one of the keys to long term success for Facebook is whether it can successfully translate its business model to the mobile arena. Which is why it's interesting to see some of the stats in the latest study by CloudNine PR client Kenshoo Social which reveals that over 20% of ad revenue for Facebook comes from ads delivered to mobile devices (phones + tablets). This is despite the fact that ads targeted to mobile devices are sold at a 70% price premium by the social networking giant.