marketing technology Tag

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20 May

Posted at 08:31h in B2B marketing, Marketing technology, Martech, Tech, Technology, Technology marketing, technology PR, Technology PR Agency by
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This week I stumbled upon an interesting study that delves into how marketers go about buying technology for their businesses.  While a lot of what’s in there is stuff you might expect, there were a few things that definitely caused me to raise my eyebrows.

10 Aug

Posted at 08:45h in Media Relations, PR, SEO, Tech, Tech media, Technology, Technology marketing, technology PR, Technology PR Agency by
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It feels as though there are increasing numbers of media titles targeting marketers right now. And I’m wondering if the extra buzz in the sector  is connected to marketers spending more on technology than ever before –meaning publishers can make money selling advertising to marketing tech suppliers.

08 Jan

Posted at 13:15h in Social Media by
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Social media experts have been saying for a while now that one of the keys to long term success for Facebook is whether it can successfully translate its business model to the mobile arena.  Which is why it's interesting to see some of the stats in the latest study by CloudNine PR client  Kenshoo Social which reveals that over 20% of ad revenue for Facebook comes from ads delivered to mobile devices (phones + tablets).  This is despite the fact that ads targeted to mobile devices are sold at a 70% price premium by the social networking giant.