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18 Aug

Posted at 10:41h in B2B marketing, Content marketing, Media Relations, Online PR, PR, SEO, SEO PR, Social Media
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In the old days most PRs lived by the saying “good advertising is what you pay for, while good PR is what you pray for”.  Rightly or wrongly, we believed target audiences paid more attention to the ‘free’ company mentions that PR generates within editorial sections of the media than the paid adverts in the same titles.

08 Feb

Posted at 11:41h in Content marketing, Media interviews, Media Relations, Online PR, PR, SEO, SEO PR, Tech, Technology
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In January Google made a change to the way it orders and ranks search results, providing some interesting insights for PRs and Publishers.  Briefly, early analysis of this update (labelled Google’s core update) indicates that articles in online publications are being given a boost in search results if they are ‘timeless pieces’ that cover topics in depth. Shorter ‘newsie’ pieces are more likely to drop down in searches once they are no longer topical.

10 Aug

Posted at 08:45h in Media Relations, PR, SEO, Tech, Tech media, Technology, Technology marketing, technology PR, Technology PR Agency
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It feels as though there are increasing numbers of media titles targeting marketers right now. And I’m wondering if the extra buzz in the sector  is connected to marketers spending more on technology than ever before –meaning publishers can make money selling advertising to marketing tech suppliers.

21 Apr

Posted at 17:19h in B2B marketing, Content marketing, Online PR, SEO, SEO PR, technology PR
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The online tech and marketing media is awash with stories about the roll-out of Google’s mobile update which begins today. TWhy Google's mobile update is important for B2B tech PRshe change will mean those websites that Google deems mobile- friendly (easier to use on a mobile phone), will rank higher in mobile search results. But should PRs and marketers who operate on behalf of tech and other business-to-business companies really care?

02 May

Posted at 08:45h in Content marketing, SEO, SEO PR, Social Media, Tech media, Technology marketing, technology PR, Technology PR Agency
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Google author markup for PRsGoogle’s authorship markup programme  means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.