High-performing sales teams are more than twice as likely to be heavy tech adopters as others, according to new research. So wouldn’t the same be true of marketing teams? And what specific technologies would define a high performing marketing organisation?
The online tech and marketing media is awash with stories about the roll-out of Google’s mobile update which begins today. The change will mean those websites that Google deems mobile- friendly (easier to use on a mobile phone), will rank higher in mobile search results. But should PRs and marketers who operate on behalf of tech and other business-to-business companies really care?