In the B2B technology sector, influencer relations is about working with industry experts, thought leaders and high profile consultants and analysts who shape business thinking and decision making in their niche. They will often have a substantial audience for their blog or newsletter, or large numbers of followers on LinkedIn or other digital platforms.
By partnering with the right influencers, you can tap into their communities and build your organisation’s credibility and reach.
Our Influencer Relations Service Includes:
- Finding the right Influencers: We identify the most relevant influencers in your space, ensuring they’re a good fit for your business and its objectives.
- Building Relationships: We connect with influencers on your behalf with the aim of establishing long-term partnerships.
- Campaign Planning: We create tailored campaigns to get your messages across to influencers’ communities in ways that are credible and engaging
- Content Co-creation: Where appropriate, we work closely with paid influencers to co-create content designed to appeal to your mutual audiences.
We understand the unique challenges and opportunities within the tech landscape. We’ll work with you to maximise the influencer relations opportunity for your company.