The growth of digital and social media means negative news or a full blown PR crisis has greater reach and can potentially (via search engines) stick around for much longer than it used to. So I was interested to come across a really useful webinar last week in which Microsoft UK marketing manager, Cedric Chambaz, outlined a seven step guide for addressing a social media PR crisis.
Last week I attended the CIPR Social Summer ‘LinkedIn Special’ talk presented by Stephen Waddington of Speed Communications (who I’ve had the pleasure of working with in a past life). Wadds (as he likes to be known) made plenty of great points, but here are three key ‘takeaways’ that got my attention:
If your PR agency doesn't practice SEO on its own site, can you trust them to help you with yours?That's the point of a recent post from Daryl Willcox (chairman of the media database and wire services) which highlights a study indicating that a large chunk of top UK PR agencies don’t appear to be using basic SEO principles on their own web sites - even though many claim to be able to help clients with search engine optimisation.
I keep seeing articles and blogs discussing the imminent demise of the press release. Some PRs are saying that the rise of social media means both journalists and the public will be getting most of their information from blogs and social networks - so there's really no need for press releases....or so the story goes.
Many PR agency clients want to use PR to help get specific pages from their web sites found on the search engines. Part of this is about generating backlinks links to their sites from relevant online publications, blogs and social networking sites. I've been searching for a good...
The news last week that even the mighty BBC News web site is starting to optimise its headlines so that its stories can be more easily found on Google and the other search engines is an indication of the immense power of search today.
I expect that pretty soon it will...