It's likely that PR is playing a bigger role in helping websites rank higher in Google searches according to a recent study. And it’s all about the way PR agencies can help encourage online news publications to link to content on their clients’ sites.
If you are involved in technology PR (either agency or client side) you’ll have come across press release wire services which help to pump out releases to large numbers of media who subscribe according to their interests. But a recent post on the Econsultancy blog questions whether they are any use nowadays – given that journos and bloggers can probably find content and news using other means ( Google alerts, social networks, online communities etc).
While I agree that press rele
After reading what various SEO experts are saying on the subject, I think PR agencies should be giving a big hand to Google for its latest algorithm update - because it creates more demand for PR services.
Last month both Google and Bing revealed in an interview that social media activity on sites such as Twitter and Facebook can help specific web content to get listed higher in search engine rankings. An example being that if a page is shared on Twitter by 'authoritative people' then that can help its performance in organic search results 'to a degree'.
Last week I attended the CIPR Social Summer ‘LinkedIn Special’ talk presented by Stephen Waddington of Speed Communications (who I’ve had the pleasure of working with in a past life). Wadds (as he likes to be known) made plenty of great points, but here are three key ‘takeaways’ that got my attention:
If your PR agency doesn't practice SEO on its own site, can you trust them to help you with yours?That's the point of a recent post from Daryl Willcox (chairman of the media database and wire services) which highlights a study indicating that a large chunk of top UK PR agencies don’t appear to be using basic SEO principles on their own web sites - even though many claim to be able to help clients with search engine optimisation.