search engine optimisation Tag

If you are involved in technology PR (either agency or client side) you’ll have come across press release wire services which help to pump out releases to large numbers of media who subscribe according to their interests.  But a recent post on the Econsultancy blog questions whether they are any use nowadays – given that journos and bloggers can probably find content and news using other means ( Google alerts, social networks, online communities etc).  While I agree that press rele

Why PR agencies should buddy up with SEOLast month both Google and Bing revealed in an interview that social media activity on sites such as Twitter and Facebook can help specific web content to get listed higher in search engine rankings.  An example being that if a page is shared on Twitter by 'authoritative people' then that can help its performance in organic search results 'to a degree'.

If your PR agency doesn't practice SEO on its own site, can you trust them to help you with yours? That's the point of a recent post from Daryl Willcox (chairman of the media database and wire services) which highlights a study indicating that a large chunk of top UK PR agencies don’t appear to be using basic SEO principles on their own web sites - even though many claim to be able to help clients with search engine optimisation.