If you are involved in
technology PR (either
agency or client side) you’ll have come across press release wire services which help to pump out releases to large numbers of media who subscribe according to their interests. But a recent
post on the Econsultancy blog questions whether they are any use nowadays – given that journos and bloggers can probably find content and news using other means ( Google alerts, social networks, online communities etc).
While I agree that press rele