08 Feb What PRs and publishers should know about Google’s latest update
Posted at 11:41h
in Content marketing, Media interviews, Media Relations, Online PR, PR, SEO, SEO PR, Tech, Technology
In January Google made a change to the way it orders and ranks search results, providing some interesting insights for PRs and Publishers. Briefly, early analysis of this update (labelled Google’s core update) indicates that articles in online publications are being given a boost in search results if they are ‘timeless pieces’ that cover topics in depth. Shorter ‘newsie’ pieces are more likely to drop down in searches once they are no longer topical.