It's likely that PR is playing a bigger role in helping websites rank higher in Google searches according to a recent study. And it’s all about the way PR agencies can help encourage online news publications to link to content on their clients’ sites.
Here’s a round-up of PR, tech and marketing articles that caught our eye online in recent days. Includes stories on how online media can suffer without Google News, the horrors that result when algorithms get it wrong and how a viral social media story has meant a dentist-come game hunter has been forced into hiring a PR agency after killing a famous lion in Zimbabwe.
While I agree with last week's NMA story which argued that PR agencies are challenging SEO agencies for work, I think the far bigger trend is in the other direction - mainly because search agencies need to incorporate PR techniques to survive in the long term.
Take a look at this interesting infographic from PR agency Text 100, based on its study of how journalists are using social media. It reveals they dig through around 2.6 social media channels to research each article and also review official company blogs andl Twitter, LinkedIn and YouTube profiles, among other channels, when looking for company background.
PR and SEO are getting closer together, with many SEO pros using PR techniques to support organic search campaigns. This is especially true in linkbuilding - where getting a link back to your web page from prominent online publications and blogs can greatly help SEO.
Today it's fast becoming the rule that PR agencies should never bother journalists by phone. But is it really possible to handle all your communications with editors purely through email and Twitter? I'm not so sure.