05 Jan Client news: Survey-led PR campaigns
Some news of a couple of research led PR campaigns we’ve run for clients in recent weeks.
For global software and services company, Macro 4, we developed a survey around the way mainframe computers are increasingly supporting mobile and web applications. The findings were incorporated into stories on Computer Business Review, Finextra and IT Toolbox.
For Searchmetrics, the search experience optimisation platform, we ran a survey about the online sources that consumers used to come up with ideas for Christmas gifts. The top sources were Amazon, Google and eBay, with Facebook also being used by a significant number of shoppers. The story generated coverage ina wide cross section of marketing, retail and tech publications including The Drum, Business Insider, ITProPortal, CBR, Retail Systems and Retail Technology.