From white papers, blogs and guest articles, to case studies, analyst research and product reviews, B2B technology marketing is dedicated to the creation and dissemination of huge swathes of content. Yet despite it all, 80% of IT decision makers say it’s a challenge finding information that's actually useful, according to a survey report by IDG Enterprise. Evidently our content marketing is misfiring and doesn't show tech buyers the understanding and love they're crying out for.
If you work in or around the tech sector and want what’s best for the industry, then you should be voting to “stay” in the forthcoming EU referendum. At least that’s the line that bosses from many technology companies seem to be taking.