17 May Research suggests Tech PRs play a role in IT buying decisions – who knew?
Posted at 10:30h
in Analyst Relations, B2B marketing, Content marketing, PR, Tech, Technology marketing, technology PR
Content developed or touched by technology PRs often has a role in influencing B2B IT buying decisions according to a study by IDG. That’s encouraging given that plenty of commentators have been disparaging about the future of PR.