Analyst Relations

17 May Research suggests Tech PRs play a role in IT buying decisions – who knew?

Posted at 10:30h in Analyst Relations, B2B marketing, Content marketing, PR, Tech, Technology marketing, technology PR

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Content developed or touched by technology PRs often has a role in influencing B2B IT buying decisions according to a study by IDG. That’s encouraging given that plenty of commentators have been disparaging about the future of PR.

20 Oct Gartner sued over Magic Q dispute

Posted at 22:28h in Analyst Relations

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Anyone who doubts the power wielded by IT industry analysts should take a look at this fascinating post from Beth Pariseau in the Storage Soup blog. It discusses how Gartner, the 'Mr Big' of analyst houses is being sued for $132 million by email archiver ZL Technologies Inc. ZL's 'main beef' seems to be that...