We work with technology companies to identify and shape PR narratives that cut through, whether that’s in national media, top-tier business publications, niche tech blogs, or influential trade titles. By staying tuned to the news agenda, we connect the dots between your key messages and the media’s hot buttons. The result is more coverage in the publications that matter.
We use all the familiar media relations tools of the trade, listed below for the record.
- Press Releases
Press releases are not dead! Used wisely, they’re still a perfect way to get media attention when there’s real news to share.
- Media Launches
We’ll create a launch plan for your significant launches, choosing the most effective format to maximise media attention.
- Editorial Features
We get your commentary and points of view included in the topical scheduled features the media in your sector is covering.
- Case Studies
We turn your customer successes into media-ready proof points that build credibility and trust.
- Media Interviews
We set up interviews and briefings to help journalists ‘get’ your story and your slant on the market.
- PR Research
We use surveys and data to identify topical market issues and package them in ways that are media-friendly and easy to use.
- Newsjacking
We monitor the breaking news agenda and move fast to make your expert insights part of the story.
- Media training
We run tailored media training with experienced tech journalists to help your spokespeople maximise the potential of media interview opportunities. - Product reviews
We manage your software and hardware product review campaigns, including standalone and group test opportunities.