social media sharing Tag

Facebook and Twitter were awash with shares, Likes, tweets and RTs about the UK’s EU referendum in the run up to the vote.   In fact there were nearly 6 million social interactions with the official social pages for the Vote Leave and Britain Stronger in Europe campaigns in the 30 days prior to the big day.  So was all this social sharing and interaction useful? Did it inform people’s understanding? Or just add to everyone’s confusion?