We work with you to identify your most compelling PR and marketing messages and package them in ways the media can use. We stay tuned-in to the news agenda and are in a continuous dialogue with journalists and bloggers. This allows us to add value by making clients’ technology media relations campaigns relevant to the current media hot buttons. This increases the chances of success, with the end result being positive coverage in online, print and broadcast media.
In practical terms we use all the familiar media relations tools of the trade. You probably know them, but for the record we’ve listed them below.
- Press Releases
Short news stories designed to capture journalists’ attention and get you into the news sections of the media.
- Media Launches
If you’ve got an exciting new announcement, we’ll create a launch event to maximise attention within your media relations campaigns.
- Editorial Features
We get your organisation’s points of view included in scheduled features and articles that the media in your sector is currently writing about.
- Case Studies
User case studies that demonstrate how you are benefiting customers. A must within any technology media relations campaign
- Media Interviews
Face-to-face and telephone interviews to give target journalists a better understanding of your organisation and its technology offerings.
- PR Research
Conducting surveys and research is a powerful and effective media relations tactic to get you into the business and technology media.
Monitoring the news agenda in your market and pitching to journalists with opinions and points of view they can incorporate into their editorial.
- Media training
We work with journalist partners to create tailored media training that helps spokespeople get the most out of media opportunities.
- Product reviews
We manage your software and hardware product review campaigns, including standalone and group test reviews