How would great moments in recent history, such as England's 1966 World Cup win, have been covered if they'd been written up in the style of today's technology PR press releases. What a bizarre idea. But this is just the notion that Martin Veitch, managing editor of technology news site, CIO UK, has 'kicked around' in his very funny blog post.
I chuckled to myself when I saw this tech PR survey coverage on the Techworld IT news site today. If you've been exposed to the technology media over the last decade, you'll have seen numerous variations on its theme of 'XX per cent of businesses not backing up their data'.
It's one of a number of PR research stories that gets churned out in different guises again and again
If you are a VAR or systems integrator do you take your PR and marketing messaging seriously?
I've come across VARs who say they are closely aligned to a specific vendor so don't need to bother too much with PR and creating a strong separate brand identity. So I was interested to see this post from a US technology marketing agency which tells how US VARs are starting to work harder to differentiate themselves from their big vendor partners.
I was looking at a really interesting study by US firm Junta24 which reveals that marketers are increasing spend on content marketing for the third straight year. Apparently around a third of marketing budgets are going towards it.
If you're using email marketing, you're more likely to get your targets to click on links if you offer something you've had to spend a fair chunk of budget to create - such as a research report or a white paper - right? Not necessarily. In a study by IDG Connect, technology buyers said they were most likely to click on email links which offer them 'news and articles'. Links to 'Competitive comparisons and buyers' guides' came second.
I keep seeing articles and blogs discussing the imminent demise of the press release. Some PRs are saying that the rise of social media means both journalists and the public will be getting most of their information from blogs and social networks - so there's really no need for press releases....or so the story goes.
Just because you have a press release explaining how a customer is successfully using your technology, doesn't mean you'll always get media coverage. One journalist from an online IT publication told me recently "new implementations are installed every day, so we can't cover every announcement." And some tech news sites have told me they don't cover customer stories at all anymore.