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Don't Panic BadgeThe growth of digital and social media means negative news or a full blown PR crisis has greater reach and can potentially (via search engines) stick around for much longer than it used to.  So I was interested to come across a really useful webinar last week in which Microsoft UK marketing manager, Cedric Chambaz, outlined a seven step guide for addressing a social media PR crisis.

Watch your PR agency career go down the panSteve Earl, joint-MD at Speed Communications, provided some great advice in his post on how to 'survive and thrive' in PR today.  But what about some helpful hints for those PRs who couldn’t care less about doing well in the business?  Here are a few choice nuggets for those seeking a PR career nose dive:

If your PR agency doesn't practice SEO on its own site, can you trust them to help you with yours? That's the point of a recent post from Daryl Willcox (chairman of the media database and wire services) which highlights a study indicating that a large chunk of top UK PR agencies don’t appear to be using basic SEO principles on their own web sites - even though many claim to be able to help clients with search engine optimisation.

There’s nothing new under the sun.  And I think that’s broadly true for tech PR. If you’ve been in any way connected to the business over a period of years, you’ll have seen many of the same or very similar PR story angles re-hashed time after time.  Just to make the point, I’ve put together a list of some of my favourites below