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Google author markup for PRsGoogle’s authorship markup programme  means anyone who creates web content can potentially have a thumbnail headshot of themselves appear next to their content in Google searches. Links to the author’s profile page on Google Plus and to other content he/she has produced are also displayed.

These days it helps to be a bit 'geeky' if you work in PR, marketing or advertising, which means you need to find your way around technology. You might even find yourself dabbling in a little coding (geek-speak for programming) as highlighted in the audio boo report (see further down) from BBC Radio 4's Today programme.PR agencies need to speak geek

To all PRs - how journalists use social mediaTake a look at this interesting infographic from PR agency Text 100, based on its study of how journalists are using social media.  It reveals they dig through around 2.6 social media channels to research each article and  also  review official  company blogs andl Twitter, LinkedIn and YouTube profiles, among other channels, when looking for company background.

Are PR agencies too shy to ask for links?

PR and SEO are getting closer together, with many SEO pros using PR techniques to support organic search campaigns. This is especially true in linkbuilding - where getting a link back to your web page from prominent online publications and blogs can greatly help SEO.

If you are involved in technology PR (either agency or client side) you’ll have come across press release wire services which help to pump out releases to large numbers of media who subscribe according to their interests.  But a recent post on the Econsultancy blog questions whether they are any use nowadays – given that journos and bloggers can probably find content and news using other means ( Google alerts, social networks, online communities etc). While I agree that press rele